Blue Horseshoe to Sell “Retail Realm Essentials™ Powered by Microsoft Dynamics” and “RR mAX”

Napa, CA, November 23, 2015 --( Retail Realm announces that Blue Horseshoe has joined its growing Reseller network to sell “Retail Realm Essentials™ powered by Microsoft Dynamics” (RRE) and “RR mAX.” In a strategic move that enables the supply chain management provider to offer “true” end-to-end solutions to its clients in the Microsoft Dynamics AX® space, Blue Horseshoe is now positioned to offer software solutions that manage and track products from production through to Retail Point of Sale.

The arrival of RRE, a retail-centric scalable solution based on the AX platform, opens up new avenues for Blue Horseshoe.

“Our experience with distribution, CPG and transportation companies has proven that the ‘omni-channel’ requirements of many companies now require a versatile retail solution,” said Mike Castelluccio, Sr. Marketing Manager of Blue Horseshoe. “With experience implementing other solutions, Blue Horseshoe knows the value of choosing a robust, functional and configurable solution that can be molded to the business requirements…..and Retail Realm Essentials is exactly that solution.”

Designed to provide Retailers with everything they need to run successful retail operations, RRE is packed with new and enhanced horizontal and vertical functionalities, gap fillers and integrations, bearing all the hallmarks of Retail Realm’s 20+ years’ experience in the sector. The benefits bring enormous versatility to businesses operating Dynamics AX in retail.

The combined functionality of RRE on the front end and the integrated supply chain of Blue Horseshoe on the Dynamics AX platform opens up more business possibilities. Blue Horseshoe developed WAX and TRAX (Warehouse and Transportation Management modules for AX) that were acquired by Microsoft last summer and are now embedded into the business layer of Dynamics AX architecture as part of AX 2012 R3. These module additions to Microsoft Dynamics AX establish a core foundation for supply chain.

Additionally, Blue Horseshoe has developed advanced functionality to further complement the platform. The new partnership with RRE now extends the supply chain management suite with integrated retail functionality out to the consumer. RRE has a simplified user interface and comes packaged with the wider elements of the Microsoft Dynamics AX ERP which can be switched on or off. Blue Horseshoe can now adopt a multi-faceted approach to its own expansion plans across several focused vertical markets.

Blue Horseshoe will also sell RR mAX, an integrated solution developed by Retail Realm that enhances and extends the out-of-the-box Retail functionality of Microsoft Dynamics AX to their clients already using the ERP functionality in the Retail space.

For more information on the “Retail Realm Essentials™ powered by Microsoft Dynamics” and “RR mAX” solutions, contact or

Media contacts:

Authumn Wiltshire
Retail Realm
+ 1 (707)-940-4765 ext 1015
+44 (208) -123- 5034

Mike Castelluccio
Blue Horseshoe

+1 (317) 573-BLUE (2583)
Retail Realm
Authumn Wiltshire