Fountain Hills, AZ, November 29, 2015 --(PR.com
)-- Patti Irwin with HomeSmart Premier has developed a niche for selling homes that other Realtors couldn't sell. She was hired by 5 different home owners to sell their homes that had previously been listed with other Brokerages and hadn't sold. All 5 homes were sold in a matter of months with Patti as the Realtor. Her most recent listing went under contract in just 11 days after sitting on the market for one year with no offers and minimal showings. What does it take to sell a home in today's real estate market?
The 3 P's, Price, Presentation and Promotion are the most important steps in getting a home sold.
Price is the number indicator of whether a home will sell quickly or not. There's the price the owners would like to get, the value buyers would like to offer, and a point of agreement which can result in a sale. Finding the sweet spot in pricing is the key. If the pricing isn't right all the marketing in the world isn't going to sell that home. Pricing can be fairly straightforward when determining value except when inventory is low, then the task can be challenging. When there hasn't been many closed sales in a neighborhood, finding comparable properties that have recently closed escrow can be like finding a needle in a haystack. It doesn't hurt that Patti has an unique advantage, her husband is a veteran residential real estate appraiser with 23 years experience whom she leans on when needed.
Presentation is another important part of the selling process. Besides making a home sparkle, she also recommends that home owners meet with a professional stager before going on the market. Staging can make a huge difference in whether a home sells quickly or not. According to the National Association of Realtors, there will be a potential of a $400 return in every $100 invested in staging a home. The cost of staging is always less than the first price reduction. Staging is extremely important for vacant properties because most home Buyer's have a hard time visualizing what a home will look like with furniture in it. Sellers pay for all staging costs, which includes a consultation, staging fee and furniture rental, price is determined by the square footage of the home.
Promotion is the marketing it takes to get the most eyes on a property. Professional pictures are a must when selling a home. With 90% of home buyers starting their home search online pictures are the first thing a potential buyer sees. Hiring an experienced professional photographer who knows how to capture the best features of the home in his photos is a definite advantage. Viewing homes online is one thing, getting people to view the home in person is another, that is why this step is so crucial. There is only one chance to make a good first impression.
Fountain Hills is a quaint small town bordering north east Scottsdale with a population of 22,489 where approximately 1/3 of all the residents live here only part-time. Fountain Hills is known for the famous fountain which is the 4th tallest fountain in the world and attracts visitors from around the world.
Patti Irwin lives and works in Fountain Hills but also does business in Scottsdale and the surrounding communities.She has been licensed since 2004 and has closed over 200 transactions since starting her real estate career in the Chicago suburbs.
Need assistance in buying or selling your Fountain Hills Home? Call Patti today at 480-888-6708.