The Business Shirt Meets Traditional Embroidery in the New ALISIA ENCO Collection

Inspired by the authenticity and beauty of Romanian traditional embroideries, the new Traditionale collection combines the rigor of an impeccable business shirt with the simplicity of yesteryear embroidery in an unparalleled stylistic symphony.

Bucharest, Romania, November 29, 2015 --( ALISIA ENCO, the shirt and accessory brand for businesswomen, launched at the end of 2014 by the entrepreneur Alice Botnarenco, proposes a return to origins through its new Traditionale shirt collection.

Enriched with three patterns from different regions in the country, symbolically named Girl’s Hora, Clover and May Flower, the Traditionale collection comes with a new twist in businesswomen’s wardrobes, with elegance and good taste, proving that they do not need extravagant attires to stand out, but only a few discreet touches which spring from ALISIA ENCO’s creative spirit.

The new Traditionale collection is still focused on the outstanding quality of shirts, from the 100% cotton fabric to the impeccable cut and the careful packaging in the premium box which bears the ALISIA ENCO logo.

The ALISIA ENCO collections are sold now exclusively through its own online shop. The products are delivered anywhere in the world.

ALISIA ENCO – For creative women in business is a shirt and accessory brand for businesswomen which was launched by Alice Botnarenco at the end of 2014 and brings women’s creative side at the forefront. By helping them create their personal style through items which do not fit standard business patterns, from high quality fabrics, ALISIA ENCO sets out to inspire ladies to experiment with their image through colors, textures and innovative cuts.

Alice Botnarenco started her first business at 23, since 2009 she has been the founder president of Women in Business, a business community addressed to women and since 2012 she has been a Mentor for European Network of Mentors for Women Entrepreneurs.
Cristiana Ionescu