London, United Kingdom, December 02, 2015 --(PR.com
)-- As social media continues to grow rapidly every year within the utility sector, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation. Coupled with this is how companies can provide high levels of customer service over social media in an easier and more cost effective way then traditional methods such as call centres.
Engaging with the public via social media is no longer a choice, in fact by 2020 about 95% of a utility’s paying customers will be fully digital savvy. Marketing strategy is no longer a case of ‘should I be on social media?’, but how it can transform a company’s digital footprint and customer interaction.
The utility sector has always received bad press and a lack of respect from the public, however, social media offers companies are chance to amend these broken bridges and repair customer relationships. Consistency, transparency and honest are crucial, so this conference will focus on injecting personality into communications and formulating imaginative strategies.
The 2016 conference will discuss investment in social media and how businesses should shape their online presence to develop strategies. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.
Want to know who attended in the past? Visit the event website www.socialmediautilities.com/prcom for the full list of 2014 and 2015 attendees.
Benefits of Attending:
• Understand how social media is key to business development
• Benefit from round table discussions to benchmark against peers’ social media strategy
• Learn from case studies on crisis management and containment
• Discover how to integrate social media into the rest of your business
• Transform your business: Discover how to make your organisation more social
Key Speakers Include:
• Corinna Allen, Head of communications, Southern Water Services Ltd
• Laura Hopperton, Digital Content Manager, South East Water Ltd
• Giuseppe Caltabiano, VP Marketing Integration - Content, Social Media, Schneider Electric
• Marie Lyster, Customer Experience Manager, Gas Networks Ireland
• Marina Hunt, Manager Customer & Business Performance, ESB Networks
• Phil Young, Head of Online, Transport for London
Attendees also have the opportunity to take part in two post-conference workshops.
1. Containing and Managing Crisis on Social Media
Hosted by - Chris Platt, Senior Associate Director, Energy & Industrials, Hill & Knowlton
2. Joining Social Inside with Social Outside: Creating the Infinity Loop for 21st Century Organisations
Hosted by - Cerys Hearsey, Lead Consultant, Postshift and Ea Ryberg Due, Consultant, Postshift
For more information on the workshop and workshop leaders please visit the event website on www.socialmediautilities.com/prcom
It is advised that you register by 18th December to secure your £400 early bird discount. Register online at www.socialmediautilities.com/prcom or contact Andrew Gibbons on +44 (0) 207 827 6156 or email@example.com.
11th - 12th April 2016
Holiday Inn Kensington Forum
97 Cromwell Rd,
London, SW7 4DN