More Than Rewards Relaunches Rider Rewards Brand

Program will target next-generation powersport consumers by including a mobile app and countertop keypad.

Milwaukee, WI, December 02, 2015 --( More Than Rewards, providers of web-based loyalty and digital marketing solutions to the motorcycle and powersport industry, is relaunching their flagship Rider Rewards brand this month. Already in use by thousands of dealers across North America, the Rider Rewards loyalty program integrates with popular dealer management systems such as Talon and Light Speed as well as all dealer website providers. More Than Rewards intends that the new version of Rider Rewards will provide new and existing dealers innovative marketing tools to boost customer engagement.

According to the company, major additions to the brand include:
- A new website for consumers and dealers.
- Updated point-of-purchase materials like countertop mats, banners, brochures and parking signs.
- A Rider Rewards mobile app launching January 2016.
- Interactive countertop keypads built on Apple iPad technology.

Customers of dealers can use the upcoming Android and iOS mobile application to “check-in” via GPS and earn virtual sweepstakes entries towards a monthly Amazon gift card drawing hosted by More Than Rewards. The company also explains that customers can currently check-in to dealers by entering their phone numbers on Rider Rewards touchscreen keypads mounted near dealers’ cash registers — a familiar process found at many other retailers. The Rider Rewards keypads are in limited use at select dealers; More Than Rewards predicts very high demand for the units by this spring.

Monthly sweepstakes winners will be featured on, but More Than Rewards also states that Rider Rewards app users will have chances to win daily through virtual scratch-off tickets. Sweepstakes rules and a brief video tutorial are featured on the website’s homepage.

Overall, the company hopes Rider Rewards’ new look, available POP materials and digital marketing tools will help powersport and motorcycle dealers appeal to millennial-generation consumers and improve customer retention. Other dealer benefits maintained by More Than Rewards include increased customer phone number and email capture; gaining more social network followers; encouraging dealer reviews on Google and Yelp to boost SEO; and being able to gather instant customer feedback via text message-based surveys.

For more information on More Than Rewards or the Rider Rewards program, visit or The Rider Rewards Countertop Keypad is available to order at
More Than Rewards
Brandon Siegesmund