SoftVu Wins Multiple Silver Davey Awards in International Competition

Overland Park, KS, December 20, 2007 --( Two Silver Awards from the Davey Awards, sanctioned and judged by the International Academy of the Visual Arts, were received by SoftVu in October. This is the second year in a row the marketing automation company has received recognition in the Davey’s. The recent awards honored rich media commercials and campaigns in the business-to-consumer online advertising category. The projects were created for SoftVu clients including American Heritage Lending, (A Better Way), and for a major national bank.

With more than 4,000 entries from across the U.S. and around the world, the Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide. The annual international program acknowledges the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets.

Judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts, IAVA is dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, ADWEEK, Alloy, Coach, MTV, HBO,, and many others.

“This underscores the talent and dedication of our creative department. It is always a rewarding experience to receive recognition in the creative industry,” said Tim Donnelly, founder and president of SoftVu. “Our team of flash designers and copywriters work collaboratively with our clients to ensure our communications are not only engaging, but also have a strategically focused marketing message to achieve the greatest results. In both these campaigns, sales increased significantly for our clients. That’s goal number one for SoftVu.”

The financial services industry is a niche SoftVu has successfully served since 2002. Online lenders rely on the marketing automation company’s proprietary software platform to distribute online campaigns which are created by SoftVu’s in-house creative department. The software triggers the communications then reports back with view notifications instantly when email messages are viewed.

The Davey Awards are one of many creative awards SoftVu has received for online rich media projects since the company’s inception in 1999. The firm has also been honored with awards from the American Advertising Federation, the International Association of Business Communicators, the Kansas City regional Business Marketing Association, and the Web Marketing Association Internet Marketing Competition.

About SoftVu. A leading provider of marketing automation systems, SoftVu was founded in 1999. SoftVu has earned a reputation for engaging customers with personalized, relevant, and timely communications to help businesses close sales. The company creates automated campaigns for lead generation and incubation, sales follow-up, and client retention programs. For more information about SoftVu, visit

About The International Davey Awards.
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world, who derive their strength from big ideas, rather than big budgets. The program is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. For information, visit to view the full winners list.

Jason Kort