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Purple Dragon Co. Ltd.

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Receive press releases from Purple Dragon Co. Ltd.: By Email RSS Feeds: Makes Bhutan Travel Easier and More Comfortable demystifies Bhutan's unusual system for managing tourism, and shows visitors that they have more choices than they realized. Includes sample itineraries, a collection of carefully-selected hotels, an extensive calendar of festivals, and some beautiful photography.

Bangkok, Thailand, December 17, 2015 --( Bhutan is one of the fastest growing destinations for worldly travelers who have already been practically everywhere. It's a bucket list kind of place, a bucolic and mystical Himalayan Kingdom, culturally authentic, picturesque, pristine, and one of the most thoroughly misunderstood places on the map. The Bhutanese government's approach to visitors is "quality over quantity," and they have a system in place to manage tourism that is like nowhere else. And therein lies confusion, untruths and misconceptions., a new website offered by a well-established travel company, explains Bhutan's system simply and in just a few paragraphs. It also offers those who crave a truly authentic experience with options they would probably never know about otherwise.

Bhutan has a one-price-includes-everything system. In other words, a minimum flat price per night set by the government includes hotels, meals, transportation, admission costs and a guide. For the most part, unfortunately, this has become a one-price-fits-everybody proposition for anyone who balks at $600 to $1,200 per night extra for a luxury hotel, or who wants something a little more comfortable than plain, basic hotels with monotonous buffet meals.

Unlike nearly everywhere else, you can't book a hotel online, show up, and do your own thing in Bhutan. Visitors are required to use a licensed tour operator and follow a fixed itinerary that is not flexible once they arrive. Under the government's minimum price system tour companies choose the hotels and most visitors just take what they get.

Bhutan is allowing tourism to grow gradually. Stunning new hotels are appearing in all of the places where people want to visit most. Better Bhutan aims to satisfy those who are willing to spend slightly more per night for nicer hotels, better meals and a far more rewarding experience.

Better Bhutan lets its customers choose where they want to stay. They offer a collection of hotels that have been carefully chosen for comfort, decor, facilities, location and value. Hotels are grouped as "Better," "Even Better," and "Most Extraordinary." Most of the hotels featured on the website have a profile page that includes a description, a list of facilities and amenities, and photographs.

All of Better Bhutan's tours are customized. The site features eight sample itineraries that can be easily downloaded from the website and shared. The site also includes a calendar of colorful festivals around which custom itineraries can be created. There are no reservation forms to fill out. Instead, those who find themselves drawn to this intriguing destination simply follow a link to "start a conversation" with a travel professional who is fluent in English and who has actually experienced the magical Kingdom first hand.'s minimalist design is fresh and easy to understand and includes some attractive photography. For anyone who is intrigued by Bhutan, simply curious, or just window shopping, this new website includes valuable insights presented straightforwardly.

Better Bhutan is the creation of Purple Dragon Ltd, a seventeen-year-old Bangkok-based tour company that operates in nine countries and specializes in high quality private journeys. As the website explains, they really do not like to call what they do "tours."
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Purple Dragon Co. Ltd.
Douglas Thompson

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