Microsoft® Dynamics AX Heavyweight, RSM US LLP, Join Retail Realm Reseller Network to Sell RR mAX Solution

Enhancing and extending the out-of-the-box Retail functionality of Dynamics AX, RR mAX gives U.S. software provider strong strategic advantage for providing vertical-specific ERP solutions.

Napa, CA, December 21, 2015 --( RSM US LLP (RSM), the largest U.S. provider of audit, tax and consulting services focused on the middle market and one of the nation’s largest providers of Dynamics AX solutions, has signed a Reseller agreement with Retail Realm to sell RR mAX, an integrated solution that enhances and extends the out-of-the-box Retail functionality of Dynamics AX. RSM will also distribute Retail Realm Essentials™ powered by Microsoft Dynamics (RRE), a comprehensive Dynamics AX platform-based retail management solution.

“The retail industry is constantly changing,” said Brion Reusche, National Technical Industry Lead – Retail, at RSM US. “Our goal is to continue to deliver solutions and services that help our clients capitalize on those changes. RR mAX with its out-of-the-box features, such as integrations to a growing number of card payment processors; integrations to deli scales, weights and measures certification relevant to the grocery and supermarket vertical; and a host of other features pertinent to a wide variety of other retailers, gives us a more competitive advantage in the marketplace. We know that retailers are taking advantage of Dynamics AX for Retail’s features and functionality, and with RR mAX – they have even greater opportunity to streamline their technology solution portfolios with a single platform for retail.”

“It’s exciting to see how quickly RSM is growing as a Dynamics AX provider, and we’re thrilled to partner with them,” said Rachel Smith, Retail Realm’s Director of Sales in North America. “Stay tuned for a lot of stories about how RSM, along with RR mAX and RRE, is helping to give retailers everything they need to be successful in an ever-changing industry.”

For more information about “RR mAX” and “Retail Realm Essentials powered by Microsoft Dynamics,” contact or

Media contacts:
Authumn Wiltshire
Retail Realm

Kate Mayer
Retail Realm
Authumn Wiltshire