RK Group Selects Blue Robin’s Customizable WebDMC to Streamline Business Processes/Poductivity/Pofitability

Waltham, MA, December 21, 2007 --(PR.com)-- Blue Robin, Inc., developers of customized e-Business Infrastructures, today announced that Circa Texas, Inc. the RK Group, destination management company (DMC) affiliate of The RK Group Texas, has selected Blue Robin’s WebDMC to streamline their business processes in order to improve productivity and increase profitability. Web DMC will allow Circa Texas Inc. to organize their every-day, routine business activities into an organized, predictable, and manageable business platform.

WebDMC is a comprehensive set of easily configurable business modules that adapt to the way a DMC operates. The program offers a series of web-based tools that automate as many operational tasks as possible, while providing an extensive range of reports to track sales and project activity. By utilizing WebDMC, Circa Texas Inc. can streamline every aspect of their business and its processes in order to increase productivity, and profitability.

This collaborative, workflow-driven system facilitates a platform that will enable Circa Texas Inc. to organize and manage the entire life cycle of a client from one centralized online location. WebDMC eliminates the need to use other software.

Web DMC will be customized to the exact specifications that Circa Texas Inc. requires, giving the company a complete solution that will help to reduce the cost of operations while increasing productivity. Circa Texas Inc. will be able to streamline their operations and take full control of their business processes by making adjustments in real time as conditions change in the business world.

“Making the leap into a comprehensive and inclusive program was a tremendous challenge for our team. The guidance and direction the WebDMC staff provided us was just what we needed to ensure our faith in the system and created the enthusiasm our team needed to work through the process,” Darlene Baldearena, Vice President of Sales and Operations, Circa Texas.

“Blue Robin is pleased to see Circa Texas Inc. as one of the pioneering Destination Management Companies adopting WebDMC as their business platform, and look forward to working with Circa Texas Inc. to do what is needed for them to achieve all their business objectives,” states Hadi Shavarini CEO of Blue Robin.

About Blue Robin, Inc.
Blue Robin is a leading eBusiness Infrastructure and Business Intelligence developer that can design, develop, implement, and support eBusiness infrastructures that combine data, voice, and video, utilizing the latest and the greatest hardware and software technology in diverse operating environments.

About Circa Texas Inc.

Circa Texas is a complete destination management solution, offering a comprehensive array of transportation and event services backed by years of experience, expertise, and in-depth knowledge of venues, locales, and suppliers. Look to Circa Texas for a full complement of professional services.

Blue Robin, Inc.
Judith Stolpner
Hadi Shavarini, CEO Blue Robin