Kansai Nerolac Partners with Delhi, I Love You to Bring to Life People’s Love for Their Capital

Mumbai, India, January 07, 2016 --(PR.com)-- Kansai Nerolac Paints Ltd. (KNPL), India’s leading industrial coatings manufacturer and the third largest decorative paint manufacturer, has partnered with Delhi, I Love You, (DILY), a 30-month movement of love. Initiated by filmmaker Thomas Ellis and sculptor Aastha Chauhan, the #mydillistory campaign is part of this movement. It is a way to empower the people of Delhi to reclaim the city and increase a sense of belonging among them.

This unique city painting campaign by https://www.nerolac.com/decorative-paints will see winning tweets about people’s love for Delhi being painted along some of the city’s busiest streets. Shri Kapil Misra, Delhi Minister for Tourism, Arts, Culture & Languages, Water, Gurudwara Elections inaugurated this campaign by joining in the painting of six winning stories at the ISBT flyover, near Monastery Market. This marks the beginning of the campaign as tweets will now be painted across 40 prominent locations in Delhi. These stories were part of the entries in competition #MyDilliStory organized by Delhi, I Love you.

Shri. Kapil Misra, Delhi Minister of Tourism, Art & Culture, Languages, Water and Gurudwara Elections says, “Art and languages form an important part of Delhi and its culture. #MyDilliStory, an initiative curated by Delhi, I Love You and supported by the Delhi Government is one such initiative that aims to promote the use of 3 key languages of Delhi-Hindi, Urdu, Punjabi. It is a perfect blend of using local dialects to share the stories of Delhi by the people of Delhi and expressing them through art using public spaces."

Speaking on the occasion, Mr. Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited said, “Paint is one of the best gifts you can give your home. Most of us repaint our homes during the festive season. Our city is also close to our hearts and is our home.

"The #MyDillyStory campaign is an initiative that celebrates Delhi, the beauty of this city, its people and their heart-warming stories. Painting positive memories and thoughts is a simple but powerful process that can transform the urban environment. While the winning stories that people from Delhi have shared will be hand-painted on prominent public walls and flyovers around the city, for us this initiative goes much far beyond this as we look at the city itself as a new creative canvas.”

Thomas Ellis, Producer-Delhi, I Love You Film states, "#MyDilliStory story is in fact the perfect example of what we at DILY are about. It is a project that got the government, private & educational institutes as well as creative practitioners together. A project that celebrates the city, its languages and its people."

In partnership with The Delhi Government, Delhi Tourism, Nerolac Paints and support from PWD, Delhi, I Love You launched the #MyDilliStory campaign in September this year. This Twitter based competition invited people to share their stories, poems and quotes to celebrate the lively, rich and youthful spirit of Delhi. Out of the 8000 entries, 40 lucky winners were selected by a jury of eminent personalities from Delhi and their quotes are now being hand-painted on prominent public walls, flyovers around the city (with due credit given to the authors) by the city's signboard painters.

The entries received were in Hindi, Punjabi, Urdu and English which are also the key languages of Delhi. This project is also aimed at supporting signboard painters who have lost livelihood due to digital printing techniques, by giving them visibility on a local and international platform.

The project has been a success with the gracious support of Shri Kapil Misra, Delhi Minister of Tourism and Shri Satyendra Kumar Jain, Delhi Minister for Health, Home, Public Works Department, Industries, and Power.

About Kansai Nerolac Paints Ltd:
With a rich heritage of over 90 years in the paint industry, Kansai Nerolac Paints is the leader in industrial coatings one of the largest paint companies in India with a significant presence is Sri Lanka and Nepal as well. A wholly owned subsidiary of Kansai Paints, the sixth largest paint company worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated and high performance industrial coatings.

Kansai Nerolac has established itself as a leader in product innovation with its recent Eco-friendly range of paint with low VOC and no added lead. The Impression Eco-clean & Impressions 24 Carat High definition paint in particular is powered by Micro Embedded Brightness Boosters – MEBB technology that ensures unmatched brightness and vibrant colours. Through its green product portfolio, manufacturing process and awareness campaigns among influencers and customers Nerolac is actively promoting a sustainable future.

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For further information, please contact:
Ameya Bundellu
Perfect Relations
M: 9820493003
Email: abundellu@perfectrelations.com
Kansai Nerolac
Jasmita Dhonsi