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Mobifusion, Inc.

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Mobifusion Brings Oxford University Press to Mobile Markets


The most trusted dictionaries in the world now on phones thanks to partnership between Oxford University Press and Mobifusion.

Fremont, CA, December 21, 2007 --(PR.com)-- Mobifusion, Inc., a global developer and publisher of mobile applications and technologies, today announced an agreement with Oxford University Press to create and deliver mobile editions of Oxford’s world-leading dictionaries to mobile phones and devices through key wireless operators and other sales channels.

The mobile editions of Oxford dictionaries produced by Mobifusion are easy-to-navigate, ‘smart’ and complete versions of key dictionaries like the Oxford American Desk Dictionary and Thesaurus, Concise Oxford English Dictionary, Concise Oxford Spanish Dictionary and even Concise Canadian Oxford Dictionary. Also coming soon are Oxford-Hachette French Dictionary, Oxford-Duden German Dictionary, Oxford-Paravia Italian Dictionary and Oxford Portuguese Mini-Dictionary.

“Our patented m-Publishing technology combined with the deep reference content from Oxford University Press is a perfect match to provide mobilized content to the consumers,” said Pavan Mandhani, founder and CEO of Mobifusion. “Oxford is probably the world’s best-known and most respected publisher who consistently delivers unparalleled quality dictionaries. We are excited at the prospect of making Oxford an ‘at your fingertips’ standard application for mobile phone users around the world.”

“Oxford University Press is actively pursuing alternate media for our strong core titles,” said Evan Schnittman, Vice President, Business Development at Oxford University Press. “Partnering with Mobifusion immediately gave us a platform to reach mobile users with a rich experience of our dictionaries, regardless of their handset, operating system or platform. Additionally, Mobifusion has been successful in penetrating the wireless operator markets – allowing our dictionaries to be sold through the strongest channels possible.”

Oxford dictionaries from Mobifusion will be available initially from several US operators, Canada’s leading operator, India’s top wireless operator and others in select markets in Europe and Asia.

About Mobifusion
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.

About Oxford University Press
Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Oxford University Press had its origins in the information technology revolution of the late fifteenth century, which began with the invention of printing from movable type. The first book was printed in Oxford in 1478, only two years after Caxton set up the first printing press in England. Please visit http://www.oup.com for further information.

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Contact Information
Mobifusion
Sherri Pfefer
954-651-3505
Contact
www.mobifusion.com

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