Future Lifestyle Signs Up with Cloudcherry CEM Software to Create a Delightful Customer Experience

Central, the multi-brand fashion department store from Future Lifestyle Fashions has signed up with CloudCherry to track, measure and improve Customer Delight. The rollout is already underway and will be seen in 30 Central stores across the country.

Bangalore, India, January 08, 2016 --(PR.com)-- Central, the multi-brand fashion department store from Future Lifestyle Fashions (NSE: FLFL) has signed up with Cloudcherry Customer Experience Management Software to track, measure and improve Customer Delight for the brand. The rollout is already underway and Cloudcherry’s Customer Experience Feedback platform will be seen in 30 Central stores across the country in a tablet-based format for collecting customer feedback surveys.

As part of this new program, Central will be tracking their Net Promoter Score®, the unique Cloudcherry Customer Delight Score and identifying key insights in real-time about what customers are happy with, and more importantly where the brand needs to improve in terms of providing better experiences.

Cloudcherry is the first Real-Time, Omni-channel Customer Experience Platform, and currently works with several mid and large brands in providing them with real-time analytics, issue redressal, key metric tracking, insight discovery tools and customer journey mapping.

“Listening to the voice of the Customer is critical to any business - especially in retail. And getting a pulse of the customer and recording his experience at the store is even more crucial. The tab-based application from Cloudcherry enables Central to do all of the above. Importantly it allows key members at Central to see it in real-time, thus enabling a faster response time and ensuring the Customer's experience is improved. On a long term we hope to use this application to build loyalties,” said Jitendranath Patri, Vice-President Marketing & Strategy Head for Loyalty, Central.

“Customer Experience is truly the key differentiator for brand success – and it’s great to see Future Lifestyle making CX a priority in their business processes. We are extremely happy to begin our relationship with them and we look forward to working together in uncovering tremendous customer insights with advanced analytics and omni-channel customer mapping,” said Vinod Muthukrishnan, Co-founder & CEO of Cloudcherry.

(Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld)

About Cloudcherry
Cloudcherry is a Customer Experience Management product company that helps brands track, measure and improve Customer Loyalty, Customer Delight and help in increasing profitability through Omni Channel and Real Time Feedback Management and Customer Analytics.

Cloudcherry is a preferred partner for several mid and large brands such as HDFC Bank, Titan Company, Caratlane.com, and Alyasra Fashion amongst others, and helps them measure Customer Delight and Net Promoter Score through their cutting edge, cloud-based platform. Funded by The Chennai Angels and IDG Ventures, Cloudcherry is a graduate of the Microsoft Ventures Accelerator, Winner of CII’s Best IT Startup of 2014, Part of the NASSCOM Emerge Top 50.

About Central
Central was launched in May 2004 in Bangalore, as India's first seamless fashion department store and the biggest lifestyle retail brand from Future Group/Future Lifestyle. In the last 11 years – the footprint has expanded to 30 stores in 19 cities: Bangalore, Hyderabad, Vishakhapatnam, Vadodara, Delhi, Mumbai, Vashi, Goregaon, Thane, Pune & Pimpri, Ahmedabad, Indore, Jaipur, Raipur, Surat, Nasik, Noida, Gurgaon, Nagpur, Kochi, Mohali, Mangalore and Patna.

Central offers the discerning & fashion savvy customer – the latest fashion from over 500 brands across 25 leading categories under one roof.
CloudCherry Analytics
Prem K Viswanath
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