Straub Ventures' Company Truphone Wins Red Herring 100 Global Award

The Venture Capitalist Straub Ventures is pleased to announce the outstandingperformance in this year's Red Herring 100 Global Award of two of its startup investments. Truphone is one of the winners of the prize, previously awarded to well known companies like Google, Skype or YouTube. Among the runners-up is also Straub's company PIXSTA, which in March already won the Red Herring 100 Europe Award.

London, United Kingdom, December 23, 2007 --( With this prestigious award Red Herring, the well-known magazine for technology and business, annually celebrates the 100 leading technology firms in the World. Truphone made it into the final list after a tough selection procedure involving 1,800 other contestants. Evaluations were made on both quantitative and qualitative criteria such as financial performance, innovation, management and global strategy. The winning companies were announced and celebrated at the Red Herring Global event in Seattle, USA, in December 2007. "This prize vindicates Truphone's innovative business model of building a global mobile phone network where people can call each other for free over the internet and call other phone numbers for very competitive prices," says Alexander Straub. He works as a Venture Capitalist for new ventures with groundbreaking new ideas in their respective industries (in the areas Internet & Telecom, Software and CleanTech).

Since March Truphone ( customers can make free calls to fixed line numbers in more than 40 countries with their Wifi capable cell phones. Incoming calls outside Wifi are forwarded over the cellular network so that Truphone users never have to miss a call. Straub Venture's other awarded investment, PIXSTA (, has developed a revolutionary patented search engine for finding digital images on the basis of their visual content, rather than associated text. Pictures and graphics are analysed at a per-pixel level and even very large image collections can be browsed instantly. As seen on media sites such as,, Marie Claire and more, clicking clicking on an image of a pair of shoes or a briefcase handbag brings up thirty similar models which can again be selected.

About Straub Ventures

Straub Ventures is the London-based Venture Capital company of Alexander Straub. At the end of the nineties he was one of the founders of Mondus, one of Europe's most important corporate online market places. After selling Mondus to the Italian Yellow Pages giant Seat Pagine Gialle he now helps other startup companies as a Venture Capitalist.

Stefan Menden
Straub Ventures ltd
5 Stanley Gardens
London, W11 2ND

tel: +44 870 486 9830
fax: +44 870 486 9831

Straub Ventures
Stefan Menden
+44 870 486 9830