DirectBuy of Boston South Celebrates Two Decades of Helping Consumers Save

Rockland, MA, December 25, 2007 --( A lot has changed in the 20 years since DirectBuy of Boston South opened its doors. For starters, nobody had heard of e-mail or the Internet, the fax machine was being haled as the exciting breakthrough in office equipment and the Berlin Wall was still standing.

Since its inception two decades ago, DirectBuy of Boston South has become the leading members-only showroom and home design center offering merchandise at manufacturer-direct prices—showing consumers a brand new way to save on home improvement projects, furnishings and accessories.

“DirectBuy South’s growth from those first few years has been unbelievable. We’ve experienced a double-digit growth of more than a 50 percent increase in membership sales and volume in merchandise,” said John Massaria, owner of DirectBuy of Boston South. “Beyond the growth in the number of customers, we now have more than 700 manufacturers selling their products through DirectBuy so the value of a membership here has increased tenfold.”

To celebrate 20 years in business, DirectBuy of Boston South has embarked on a year’s worth of community activities to help non-profits and charitable organizations benefit from DirectBuy offerings. That’s included assisting such esteemed organizations as Homes for Our Troops, Boston’s Children’s Hospital, the YMCA, local Boys & Girls Clubs and others.

“We may be a part of a big franchise, but we also consider ourselves part of the local business community and the South Shore community at large. One of the truly rewarding parts of enjoying the success we have had as business owners is to give back to the community that helped make us successful,” said John Massaria.

For more information on DirectBuy of Boston South, you can call (781) 878-8846 or visit

About DirectBuy
Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, allowing them to buy directly from over 700 manufacturers and their authorized suppliers. Buying direct allows members to make their hard-earned money go much further, while having the selection and choice not available at any retail store. DirectBuy of Boston South has been serving the South Shore since 1986 and prides itself in providing excellent member service. Access to confidential prices, local suppliers and unparalleled selection helps make members' dream projects a reality. It's a comfortable, country-club setting, where you finally have the financial control of buying direct. DirectBuy of Boston South is one of the largest DirectBuy showrooms in New England, and part of 145 franchise locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting DirectBuy at 1-800-DIRECTBUY or To learn more about the superior value and benefits of a DirectBuy membership, visit or

DirectBuy of Boston South
John Massaria