The Rucksack #solovethefeeling Coke’s New Campaign

Singapore, Singapore, January 29, 2016 --( Singapore-grown hospitality brand, The Rucksack, #solovethefeeling that Coke is changing their seven year campaign to “Taste the Feeling” in an attempt to revamp their brand strategy. Having grown up in the 80s and 90s, founders of The Rucksack are huge fans of Coke and remembers past defining Coke campaigns which featured the iconic glass bottle.

“It’s amazing Coke is sharing The Rucksack’s love for feelings,” exclaims founder of THHG, Samantha Chan. “Not sure how they taste feelings but maybe they had too much Coke when brainstorming!”

In sharing their love for travelling, the Hip and Happening Group had started a social campaign #solovethefeeling to share the love of travelling, exploring and adventures with their fellow guests in October last year. Guests who shared the same feeling were offered special offers from time to time.

An avant-garde hotel and leisure management company, The Hip and Happening Group curates specialty travel experiences through their properties. What started out with one backpack hostel in 2009 has since grown to comprise ‘The Rucksack’ hospitality brand, amongst others, with seven owned, managed or operated properties catering to backpacker, business and leisure guests, as well as activity offerings in Singapore and Malaysia.

Passionate about creating new travel experiences, The Rucksack recently opened a boutique 26-room hotel, The Rucksack Caratel, designed with the theme of caravan living. Situated behind the World Cultural Heritage site in Malacca, Caratel is also a few minutes’ walk away from Jonker Street. Visit their website for more details about the property and offers.

Extending the brand at home, The Rucksack will be welcoming a new addition soon. Transforming an ordinary 3-star hotel, The Hip and Happening Group took over the management of the existing hotel at the fringe of famed shopping belt, Orchard Road, to launch Singapore’s first fully en suite hostel, The Rucksack @ Mackenzie, designed for seasoned travellers who prize location, convenience and warm hospitality.

In honouring their love for Coke, The Rucksack is giving their guests 40% off all room rates (off-peak season) at The Rucksack Caratel, The Rucksack Vacation Homes and Heritage@25. Guests must share The Rucksack’s social media posts with the with the hashtag #solovethefeeling before making their reservation request to
The Hip and Happening Group
Vivienne Tay
+65 65091343