Chicago, IL, February 07, 2016 --(PR.com
)-- Clothing in society is, to a certain degree, superficial. Especially with the youth. Clothing is a superficial social standard and BACKWeARD wants to introduce and offer clothing as an intrinsic motivator. Youths' minds are still developing and instead of having meaningless letters or logos in their face all day, BACKWeARD prints a mirrored or backward message on their clothing. So every time the wearer looks in the mirror, or takes a selfie while wearing clothing from BACKWeARD, they will see and receive personal, positive or motivating messages. BACKWeARD will give the youth the power to constantly practice good values or promote and build good traits.
BACKWeARD believes their biggest opportunity for impact and change is with children and youth. "Society puts a tremendous importance on a child's education, but not enough on who the child is as a person." (BACKWeARD President, Jorge R.). By providing their style of clothing, parents can choose what values or traits they want their children to remember. Children are bombarded by distractions and negative influences all day. BACKWeARD introduces a positive influence that is just as persistent but even more powerful because the consumer decides what kind of message works best for them and their family. BACKWeARD introduces an efficient, literally in-your-face method, that anyone and everyone can benefit from.
Young and even old adults can also benefit from their new strategy. "Everybody thinks of changing humanity, but nobody thinks of changing himself." (Leo Tolstoy). Adults physically mature throughout their lives, but sometimes they stop maturing mentally. Everyone has to take it upon themselves to continue their mental and internal growth. So by wearing a BACKWeARD shirt, the wearer can improve themselves, by constantly seeing powerful personal messages throughout their day.
About BACKWEARD: A brand new clothing company from Chicago that views clothing as the perfect medium for providing endless opportunities for personal improvement. Clothing in society is, to a certain degree, superficial. They want to change clothing from a superficial social standard to a useful tool for improving what really matters, you.
The company will be running a kickstarter to make their vision a reality. To stay updated, to contact, or to view their products, you can visit them at BACKWeARD.com.