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Ingenious Technologies AG

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Mobile World Congress / Hall 7, L51 - Get the Full Customer Journey Through Reliable Multi-Channel and Cross-Device Tracking

Goodbye isolated solutions and platforms. Gaining a comprehensive and 100% reliable picture of the customer journeys across all devices is crucial for an omnichannel strategy. Ingenious Technologies, the leading independent technology provider for business analytics and marketing automation, has integrated Adjust, a market-leading business intelligence platform for mobile apps, into the latest version of the Ingenious Enterprise platform.

Berlin, Germany, February 21, 2016 --( This integration is a stepping stone for marketers to enrich their business data and to gain the full picture of their customer journeys.

Ingenious Technologies’ clients, who have sucessfully incorporated Adjust into their white-label Ingenious Enterprise platform, now attain full transparency on the influence their mobile app activities have on their business, as well as their synergies with the rest of their marketing channels, in real-time.

Because every marketer strives to make the best use of their sales and marketing budgets, they are on a constant lookout for information sources that offer them the best possible insights on their target group. The use of various marketing channels is often based on isolated solutions that need to be monitored and analysed separately.

This is where the big problem arises. The isolated solutions generated by the different suppliers and partners give rise to different data structure and database, which makes it, if at all possible, very time-consuming to understand, compare and analyse the data. A reliable and valid mapping of customer journeys and identifying key points in their decision-making processes are therefore not possible. Yet this is precisely what marketers need, in order to place their marketing messages on the right place, in the right format and at the right time. Data consolidation and automation are only possible when the tracking behind all activities is based on a single unified tracking logic.

“Our goal is,” explained Maria de Lorenzo-Alvarez, CSO Ingenious Technologies, “that all users of Ingenious Enterprise are able to gain the most transparent customer journey across absolutely every channel and device possible in real-time, so that they gain the insights they need to boost their business.

“This first step shows that we will be able to integrate further market-leading partners and offer all e-commerce and online marketing companies a highly developed ecosystem, which consolidates more data, so that they are able to assess their business performance in its entirety and to have a good overview of their business-relevant KPIs.”

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Ingenious Technologies AG
Anke Reuter-Zehelein

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