Massage Green Fuels Business Expansion with Zenoti
Zenoti, a cloud‐based spa management software, today announced that Massage Green, one of the largest massage chains in the USA, is using Zenoti to manage their network of spas. With help from Zenoti, the company is rapidly expanding their brand and delivering significant quarter‐over‐quarter growth. http://www.zenoti.com/blog/massage-green-fuels-business-expansion-with-zenoti/
Allie Mallad, Founder and CEO of Massage Green, launched the brand in 2008 to offer spa treatments at affordable prices. Mallad’s timing proved perfect as the public more readily embraced wellness services as part of a healthy lifestyle. Massage Green has grown to a network of over 80 locations and plans to expand to 500 branches in the next few years.
To capitalize on the growing market demand and achieve aggressive expansion goals, Massage Green adopted Zenoti’s platform in late 2015.
“We transitioned to Zenoti to help us achieve very aggressive expansion plans. They really understand our business and this reflects in the software. Our franchisors’ needs are met and corporate staff has the tools they need to succeed to manage and grow our network. The Zenoti team and technology, they’re a winning combination and I’m excited to have them as our technology partner,” stated Allie Mallad.
Zenoti is an enterprise solution with extensive capabilities for multi‐location chains of spas and salons. A single, shared CRM across the network, cross‐center reports and hierarchical controls in the system help spa franchisors by providing immediate access to the information they need to automate admin work, better service their guests, and better manage the spa’s financials. Zenoti provided upgrades from Massage Green’s previous system, which have resulted in increased revenue and customer retention.
“Any transition of this scale is bound to be a huge task and the Zenoti team stepped up to ensure this transition happened across our organization successfully. We transitioned every spa to Zenoti over a span of a few weeks. During this short duration we migrated years of data, trained staff that is geographically distributed, and the Zenoti team was able to quickly respond to questions as the spas transitioned. With all our spas now on Zenoti, my team has access to the business performance of the company, and we’re able to speed up key decisions,” says Lishell Toney, Director of Franchise Operations.
For a fast growing business like Massage Green, having an innovative, scalable technology is pivotal in being able to accelerate growth.
“Being able to make smart business decisions and quickly execute is key to staying competitive. Zenoti’s enterprise capabilities provide them with all the tools they need on a single platform, and allows Massage Green to focus on their strategic priorities,” added Sudheer.
About Massage Green
Allie T. Mallad launched Massage Green Spa in 2008 after successfully owning and operating more than 10 national franchise concepts throughout his professional career. Mallad conceptualized a service offering that encapsulated the benefits of health and wellness through massage while ensuring that the luxury spa concept was managed at a low cost point. By synergizing the eco‐friendly green extension of service, Allie not only was able to create “A Luxury that Everyone Can Afford,” but most importantly he created a vehicle that could preserve an enriched client experience through “Healthy Buildings and Healthy Bodies.”
Zenoti’s cloud‐based solution addresses the needs of spas, salons, medical spas, yoga studios and other service businesses in the beauty and wellness space. Zenoti’s technology is based on three principles – reliable and speedy service, capabilities that support end‐to‐end business processes, and ease of use. The core solution enables a business to deliver delightful customer experiences, achieve operational excellence and drive revenue growth. The all‐in‐one software includes capabilities for appointment booking, a CRM, built in marketing, back office capabilities, mobile solutions, analytics and more. visit www.zenoti.com.
Zenoti offers 24/7 customer service, free training, and consulting services in addition to the core software.