Los Angeles, CA, January 01, 2008 --(PR.com
)-- T&S Partners PR Group today announced the first in a series of Tips Sheets for Trade Show Exhibitors. With trade shows contributing a significant 56% to the business-to-business purchasing decision, understanding how to work effectively with the Media will help companies stay ahead of the curve at these important events.
"Engaging the Media before, during and after a trade show is key to creating the buzz that will differentiate a company," said Todd Lee, managing director of T&S Partners PR Group, www.tspartnerspr.com. "Being prepared when the Media calls is a crucial step in that process, which is why we released Five Tips To Trade Show Media Success as the first in our new series," Lee stated.
Being media savvy can help a CEO at trade shows and any time the media needs an expert industry opinion. Proper interview preparation shows respect and illustrates command of a subject. Providing a reporter with the facts and figures to back up a point of view helps them do their job and gains a company recognition.
"Our Tips Sheets deliver important insight in a fast format," declared Beth Mandel, creative partner at T&S Partners PR Group. "These succinct reads are a ready reference for maximizing Trade Show success," she emphasized.
Download Five Tips To Trade Show Media Success at www.tspartnerspr.com/trade-show-expertise. Mandel and Lee take a PR approach to achieving Trade Show ROI in their Trade Show Tactics blog at tspartnerspr.com/tcategory/trade-show-tactics.