London, United Kingdom, March 11, 2016 --(PR.com
)-- It has been reported widely that Google is experimenting with a neat new way for local businesses to come up with a carousel-like interface on the search results page itself. Are these experiments going to stop any time soon? “No”, shall be the industry experts’ reaction in unison. SEO in itself has now become far more complex than it was before, and SEO Agencies and Online Marketing Companies are fast learning this the ugly way. Bright Design, an SEO Agency comprised of analytical minds busy figuring out this gradual change in the online marketing landscape, believes that the situation might turn grim if the search engine optimisation firms don’t adapt sooner rather than later.
There once was a time when online marketing and Search Engine Optimisation was extremely simple — one chose keywords, made the website and then started focusing all the work on creating content on the web, based on those keywords. But two decades into Google’s existence, this simple trick was bound to incorporate complexities. While it has been inferred several times that SEO is/will be dead, the reality is far from it. It is just transforming, and it will continue to do so as Google and Bing find new ways to optimise their database and methods.
“Today, online marketing isn’t just about promoting content via focusing on various keywords. The Search Engines are now giving prominence to websites that have fewer technical errors and at the same time, are intuitive to use. So, rather than being limited to online content promotion activities, the focus has now shifted to cohesive analysis and implementation methodologies,” mentioned Luke Kennedy, Director and Founder, Bright Design. By referring to this ‘cohesive methodology’ he was clearly trying to point out at the involvement of teams from multiple segments within the company.
Earlier, OnPage analysis was done once for any website; now, it’s an ongoing process. Earlier, it was more about content quantity; now, it’s more about the quality. “One algorithmic change from Google’s end, and the SEO teams are free to assemble everyone from every team based on their requirements. The content team, the data analysis guys, the developers — we need to react with an every-hand-on-deck approach,” Luke added.
After having a look at various websites’ SERP performance on the basis of responsiveness, mobile optimisation, and even page load speed; it’s easier to comprehend what Luke said here.
But all this also points to a time when the costs for getting SEO can overshoot what any agency can offer. The fact is, if there is an agency that still offers its services at age-old prices, the scope of its promotion and efforts might as well be limited. After all, dynamism and cohesion amongst various teams is essential now, which can drive the costs up, whether the efforts are for an SEO agency itself or for one of its clients.
Whether it was RankBrain about a month ago or these latest experiments — one thing’s certain — search engine optimisation and digital marketing agencies now need to come with a fresh perspective to strategize accordingly. And Bright Design’s small team seems to already be warming up to put its best foot forward.