Not Your Average Joe’s Creates a New Mobile Guest Experience Based on MyCheck Technology

NYAJs App Offers Unique Guest Experience – Reservations, Check Splitting and Payment, Reorder, Gift Cards, In-App Offers, Surveys and More

Milton, MA, March 16, 2016 --( Not Your Average Joe’s (NYAJ), a fast-growing east coast casual dining restaurant chain featuring chef-prepared, made-from-scratch food with local ingredients, and exceptional hospitality, has partnered with MyCheck, a leading mobile payment technology platform, to develop its first branded mobile payment app to further elevate customer convenience and engagement.

“Not Your Average Joe’s has created a special dining experience – casual, but with a creative, upscale flair highlighted by freshly prepared dishes including local seafood, outstanding service and moderate prices,” said Steve Silverstein, CEO of NYAJ. “As we continue to grow the NYAJ footprint, we want to give our customers an even better experience while keeping them engaged with our brand. The MyCheck mobile payment platform enables customers to download our app to their phone, view a live bill, reorder items on the check, split checks among diners, tip their server, pay, and receive rewards for their patronage -- all seamlessly integrated into our point of sale system. Guests can also order 'Joe-to-go' from the app, make reservations and more. In totality, this new app represents the way forward in terms of guest interaction in the hospitality industry and we are proud to be at the forefront of this and partnering with MyCheck.”

The app incorporates MyCheck’s PCI DSS Level 1-compliant mobile payment technology and integrates with Not Your Average Joe’s point of sale system, for a seamless integration and enhanced operations. Users can link multiple payment methods to their NYAJs account, including credit cards, debit cards, gift cards, Apple Pay and PayPal. The Not Your Average Joe app is available for free download at the Apple App Store and Google Play.

“​We are very pleased to be working with a progressive, guest obsessed brand such as Not Your Average Joe’s. Wrapping the multiple MyCheck capabilities into an app gives the guest a one-stop-shop touchpoint into the brand and turns that interaction into a unique advantage in creating new and more effective customer-facing initiatives,” said Tal Zvi Nathanel, U.S. CEO of MyCheck.
About Not Your Average Joe’s
Founded in 1994 by Steve Silverstein, Not Your Average Joe’s (NYAJ) is a casual dining restaurant chain featuring chef-prepared, made-from-scratch food with local ingredients and exceptional hospitality. The restaurant name, Not Your Average Joe’s, reflects Silverstein’s determination to avoid the run-of-the-mill restaurant rut, and create a unique neighborhood place where people know your name, where the food and prices are great, and where you feel special without dressing up. NYAJ has 24 locations ranging from New England to the Washington DC area.

About MyCheck
MyCheck is a mobile payment technology platform designed for the hospitality industry that transforms the guest experience through faster checkout, increased loyalty and customer engagement while providing restaurants with the tools, data and analytics they need to better understand customers to interact with them in meaningful ways. MyCheck creates private label branded apps for restaurant groups and chains that allow customers to use their smartphone to view, split and securely pay their bill, but also collect and redeem special offers and loyalty benefits. MyCheck’s technology platform is integrated with 27 different Point of Sale systems and is also built in to apps that combined, reach more than 50M consumers. For more information, please visit
Mary Cate Duffy