Retail Realm to Showcase Products at 2016 Microsoft Envision That Extend Dynamics AX Into Retail, Hospitality and Other Industries

Retail Realm selects Cayan™ as Featured Payment Technologies Provider to present new integration of cloud-based payments platform, Genius™.

Napa, CA, March 19, 2016 --( Retail Realm, a multinational retail-centric software developer and distributor, announces they will be exhibiting at this year’s Microsoft Envision in New Orleans, LA on April 4-6. The company will be showcasing their value-added solutions and software integrations that extend Microsoft Dynamics® retail solutions into new business markets, specifically those in the retail, hospitality and grocery supermarket sectors.

On display will be RR mAX, an integrated solution developed by Retail Realm that maximizes the Microsoft Dynamics AX™ solution in retail, including built-in support for payment systems, supermarket features, and mobility functionality. The product line-up will also include Retail Realm Essentials™ powered by Microsoft Dynamics (RRE), their new DineAX integration for restaurants, as well as a new back-office and point-of-sale system, Retail Management Hero™ (RMH) developed to eventually replace the end-of-life Microsoft Dynamics RMS.

Additionally, Retail Realm has selected Cayan™ as the Featured Payment Technologies Provider at the event and will exclusively showcase Cayan’s Genius® Platform, a cloud-based payment platform that mitigates the business challenges associated with integrating payment to the point-of-sale (POS) including Microsoft Dynamics products. At the 2016 NRF ‘Retail’s BIG Show’ in New York last January, Cayan and Retail Realm launched the integration and showed Microsoft Dynamics partners how to offset security concerns, offer a completely EMV-compliant system, enable additional payment types, and create a more engaging customer interaction at the point of sale.

“Our integration to the Microsoft Dynamics product line has been well-received in the market,” said Henry Helgeson, CEO, Cayan. “As a future-proof solution with a proven track record of success, Genius helps retailers address the challenges associated with integrating and accepting an increasingly complex array of new payment types. Visitors to the Retail Realm booth will be able to learn how to take advantage of its unique capabilities and engage more with their customers.”

“Our partner channel is really excited about having more flexibility, options and functionality when it comes to the Microsoft Dynamics solutions in the retail space,” said Rachel Smith, Director of Sales in North America for Retail Realm. “When we showed the Cayan Genius payments integration at NRF earlier this year, both our partners and retailers loved how it will give the Microsoft POS platforms a lot of value-added features like point-to-point encryption, tokenization, splash screen advertising, video playbook, line item display, offline processing, electronic signature on-demand, gift and loyalty programs, and more. Microsoft Envision is a great venue to introduce the product to thousands of people.”

About Retail Realm
Retail Realm is a multinational retail-centric software development and distribution company, specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS), Microsoft Dynamics AX for Retail, “Retail Realm Essentials™ powered by Microsoft Dynamics,” and Retail Management Hero™ (RMH). The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail. For inquiries, visit or contact

About Cayan™
Cayan™ is the leading provider of payment technologies that give businesses a competitive advantage. From simple and reliable payment processing, to fully integrated, multi-channel customer engagement platforms, Cayan is continuously developing new ways for businesses to unlock the power of payments. Headquartered in Boston, the company has multiple offices in the United States and Belfast, Northern Ireland. Cayan is one of the world's fastest growing payment companies. For more information, visit
Retail Realm
Cori Linder
+44 (0)7979 850483