MMI Promotes Erin Smith to Vice President

Smith Leads Campaign Strategy and Planning of Public Relations Firm’s Brand Reputation Assignments.

Raleigh, NC, March 19, 2016 --( MMI, a full-service public relations firm based in North Carolina’s Research Triangle region, has announced the promotion of Erin Smith from senior account supervisor to vice president. In her new role, Smith joins the firm’s senior leadership team, and will lead campaign strategy and planning for many of the firm’s largest accounts.

For MMI’s clients, Smith conceives of and delivers thought leadership campaigns, custom events, community relations programs, and brand reputation initiatives to promote employee recruitment and retention, brand reputation and community relations engagement.

Smith joined MMI in November 2010 as an account executive, responsible for overseeing client relations, developing public relations and social media strategies, and executing campaign initiatives for a diverse range of B2B and B2C clients. An experienced leader, her areas of expertise include strategic communications, thought leadership, events management and crisis communications management. In 2005, Smith received a Bachelor of Arts in communication and Spanish from North Carolina State University in Raleigh, North Carolina.

“Erin’s keen insight, sharp intellect and strong leadership skills continue to play an important factor in the continued growth and success of MMI,” said Alfred Leach, president and chief strategy officer of MMI. “Erin is deeply committed to understanding our clients’ business and brand performance expectations, and takes a roll-up-your-sleeves approach to working with CEOs and marketing teams alike to help them achieve their brand reputation objectives. Moreover, Erin radiates a passion for fostering the ongoing professional development of her MMI colleagues and leads by example.”

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About MMI:
MMI is a full-service public relations firm that provides strategy-led, integrated campaigns to Fortune 500, middle-market, and emerging-growth companies. Established in 2004 and located in North Carolina’s renowned Research Triangle, MMI serves businesses in the bio/pharma/medical, technology, education, retail, professional services, architecture/real estate/construction, hospitality/restaurant and government industries. MMI is consistently voted among “Best Places to Work” and is a recipient of the Greater Raleigh Chamber of Commerce Pinnacle Business Steady Growth and Profitability Master Award. MMI is one of the nation’s top 100 independent PR firms. For more information, visit

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Jeffrey Turner