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Award Winning Photographer Linda Mason of LuLuBdesigns Embraces Her Inner Fashion Designer and Launches: The LuLuwrap...the Bare Necessity on Kickstarter

Linda Mason, Photographer and T.V. Commercial Producer, turns to alternative funding sources for her latest venture; the stylish and versatile, couture fashion accessory, “the LuLuwrap" by LuLuBdesigns. The campaign launched on March 14th, 2016. The process is testing both the online fundraising model and this designers’ nerves.

Los Angeles, CA, March 19, 2016 --( Photographer and Designer Linda Mason is turning to the Internet to raise funds for her latest fashion project, the LuLuwrap, a stylish and versatile, couture fashion accessory made with premium quality Silk Chiffon and hand crafted in the USA.

With funding as the first major obstacle to getting any fashion project off the ground, current economic conditions don't make the job any easier. Designers have to become more innovative in their fundraising tactics, and the fashion community has embraced sites like In line with guidelines, designers have a set number of days to raise all the funds, or the project receives nothing. Mason’s “the LuLuwrap” has a 30-day fundraising window, from start to finish. If the allotted budget ($28,288 US) isn't raised before April 12th, 2016, all pledges are cancelled and the project will not be funded.

Linda Mason’s creation “the LuLuwrap” is to the Millennials what the 70's “Wrap Dress” was to the Baby Boomers. Elegant, sensual, and versatile (it can be worn at least 11 different ways) it can go from the office to after-hours with ease, polish and style. It’s a travelling girl’s best friend, and comes in an organza pouch. It is the essential one-size-fits-most, fashion accessory for women of all ages.

“The LuLuwrap is as much about beauty, versatility and quality, as it is about freedom & empowerment,” says Linda. “I started out using the finest sari fabrics to create our unique, one-of-a-kind LuLuwraps. When friends and family started asking for them, that was one thing, but when strangers started approaching me and I started selling them, I quickly realized I had created something that women could wrap them selves around."

"Now almost 2 years later, the LuLutribe, as we like to call ourselves, have just launched our Kickstarter campaign, 'The LuLuwrap...the Bare Necessity!' Where we are offering our exclusive original fabric designs on the LuLuwrap. We have come to crowdfunding in order to manufacture our first 5,000 pieces, which will allow us to offer our beautiful creations at a price that is affordable."

When asked about why Kickstarter was appealing, Mason noted, "the ability to spread the word quickly online to a lot of people, and keep them updated on the status of the project is invaluable." A wonderful bonus for designers is Kickstarter's merchant partner, which enables each project the convenience of receiving funds from anywhere in the world.

Mason entered the online fundraising pool a little bit at a time. After witnessing the success of 3 of her friends’ Kickstarter campaigns and further research into the phenom, it gave her the idea to put the LuLuwrap into play, "Seeing the success of other fashion projects gave me the courage to put my dream on the line. I'm also certain it'll give me a few more sleepless nights," she joked.

Linda and her Partners; Academy Award winning Branding Director, Steve Hylen, and Fashion and Beauty entrepreneur, Khristopher Bond, Business Development and Marketing are the trifecta behind the scenes at LuLuBdesigns, and together with their vast knowledge and successes, are sure to make the LuLuwrap the fashion sensation of 2016.

If the project is successfully funded, Mason expects to deliver all rewards just in time for Spring/Summer 2016.

To learn more about Linda and the LuLuwrap, readers can visit the project's pitch page here:

About LuLu: LuLu is the muse of Designer Linda Mason, the creator of the LuLuwrap. LuLu travels the world bringing her unique brand of beauty and empowerment to women of all ages, and sizes. Linda is an Award Winning Photographer, who loves creating beautiful things that are as versatile, as they are easy to wear and chic.

LuLuBdesigns LLC 323.810.6755
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