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2016, the year of Immersive Media in Real Estate

Scann3d, the Australian market-leader in visualisation of physical space in real estate, have aligned with REA Groupís to conduct the most ambitious 3D property tour campaign seen in the country.

Melbourne, Australia, March 20, 2016 --( Scann3d, the market-leader in visualisation of physical space in real estate, have aligned with REA Group’s to conduct the most ambitious 3D property tour campaign seen in Australia. “We plan to scan 500 properties across New South Wales and Victoria, having scanned more than 200 properties in the last month alone,” says Scann3d’s CEO Trent Clews-de Castella. This technology is the future of the real estate industry. We’ve teamed up with the industry leaders to demonstrate the capabilities of this medium. For those wishing to join the 3D tour campaign there is a limited offer of 50% off until 31 March 2016.

“For too long, homebuyers have had to rely on two dimensional and deceptive media when making one of the biggest purchase decisions of their lives. Thankfully immersive 3D technologies are going to make this a thing of the past.”

“We’ve found in comparison to traditional online listings, by offering 3D tours, properties receive a 49% increase in web traffic, and also on average a 15% increase in overseas viewers. Most importantly, 52% of potential buyers who take a 3D tour view it repeatedly. You gain a more intimate knowledge and feel for a property before ever having stepped inside.”

“The word is getting around, we are getting more enquiries every day, having grown 60% in the new year alone.”

“Our progress can be attributed to the strategic partnerships we have with the country’s leading real estate groups. They have helped us both revolutionise the way buyers experience a property prior to purchase, and transform the way properties are bought and sold online.”

One of Scann3d’s longest running clients, Jellis Craig, has been quick to embrace the 3D revolution.

“The reason is simple, 3D is a vast improvement to conventional online listings. It’s more immersive, increases engagement, and saves valuable time and money for both the buyers and sellers. It is clear that virtual immersive media will unlock a market of international investment, where buyers can experience our properties from across the world as if they were physically there. We are excited to be pioneering forward with Scann3d, as we currently integrate 3D tours extensively through our digital marketing channels; and look forward to providing unique Virtual Reality (VR) experiences in our offices locally and offshore.” - Nick Dowling, CEO, Jellis Craig.

Scann3d has big plans for the future of 3D media on the web, with an exciting software tool that is designed to replace traditional marketing material with immersive, engaging and interactive content.

“We are very excited to launch our new web app, an integrated solution that creates additional floor plans, photographs, videos, and VR experiences all from a single 3D tour. The platform will go live in the coming months,” says Clews-de Castella.

“This year the industry is adopting these services en masse, this campaign has seen some of the country’s most innovative real estate companies get on-board already.” Scann3d are offering a 50% discount until March 31st, to those who have not yet joined. To help property sellers embrace these new immersive technologies, we run free innovation workshop across Melbourne and Sydney. We come to you.
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