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Muzaara Appoints Lucas McEntee (CEO - and Paul Marshall (CEO - as Advisors on the Board

Muzaara's automated performance advertising tool makes it easy for small to medium size E-commerce businesses and marketers to create product ads on Facebook, Google and Bing.

Sydney, Australia, April 27, 2016 --( Muzaara, a SaaS marketing platform for e-commerce companies welcomes two industry leaders too their board as advisors.

“We are excited to welcome Lucas and Paul to the board. Both Paul and Lucas bring in different skill sets that will ensure Muzaara continues to be a market leader in the APAC region,” says Neil Thomas of Muzaara

“Having Paul and Lucas on the board is a real milestone for us as we continue to growth our market share and improve on our solution for retailers.”

Using Muzaara simplifies the process and creates a more effective campaign. With the addition of carousel ads on Facebook, clients are finding that providing a range of products for the users to engage with increase their reach by 14% on average whilst maintaining their ROI levels. Their proprietary technology uses existing advertisers product data feeds to streamline the process of creating and loading digital ads. Google and Facebook ad campaigns will automatically adjust to show the ads that work best.

The set-up process is easy and once the campaigns are live, Muzaara’s intelligent algorithm monitors all incoming data to quickly learn what ads work best with the ads demographics. It uses that information to automatically optimize the ad placement, giving the business the lowest possible cost-to-action and the highest possible ROI.

“From advertisements and demographics to when and where your ad is shown, our smart-automation campaign management platform is constantly testing and improving to make sure your advertising dollars are being spent in the way that maximizes your return,” says Neil Thomas of Muzaara. “Many companies can only achieve this by hiring a full-time pay per click expert but our algorithm automates the entire process, giving you optimized results without the human resource expense.”

In addition, Muzaara’s user-friendly dashboard displays all campaign metrics at a glance to provide a real-time glimpse of the ads performance. The company offers a 14-day free trial backed by their client services team to ensure the account is set up and running to increase the reach and ROI from day one. To learn more and register for the free trial, visit
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Neil Thomas

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