Eroica California International Event Comes to SLO County April 8-10

Eroica California brings participants from 29 countries and 42 states to second annual event.

Paso Robles, CA, April 03, 2016 --( Eroica California will take place April 8-10, 2016 in Paso Robles Downtown City Park and surrounding cities. This event, originating from Italy, will draw cycling enthusiasts from all over the world and across the USA to San Luis Obispo County as they gather to celebrate the history of cycling. The three-day festival celebrates cycling’s historic roots complete with bicycle concours d’elegance, vintage bicycle swap, cycling expo, art, live entertainment, and a ‘heroic’ vintage bike ride. Additional highlights include a special viewing of the film, “Breaking Away” with a Q&A with lead actor, Dennis Christopher, at SLO's historic Fremont Theatre, special event dinners, and much more.

The grand finale of Eroica California is the vintage ride. On Sunday, April 10th, an estimated 1000 vintage cyclists will don vintage cycling apparel and set off on vintage bicycles (1987 made models or before) on one of four scenic routes through gravel & paved roads mimicking the ‘heroic’ days of cycling past. Four routes are offered: the Heroic or Long Route (127 miles), the new Coastal Route (88 miles), the Medium Route (73 miles) and the Short Route (40 miles). Each route offers unique geography and challenges. Just as in the golden era of cycling, each route has rest stops complete with gourmet food and drink to refuel while taking in the quintessential California scenery of vineyards, mountain vistas, and the Pacific Coast.

Eroica California offers to take you back in time through the lens of cycling. L’Eroica founder, Giancarlo Brocci, who will be in attendance, defines Eroica events as a means to “spread the authentic roots of an extraordinary sport with great soul. We want people to rediscover the beauty of fatigue and the taste of accomplishment”.

Of important note, Eroica California is an event benefiting Hospice SLO. A portion of all proceeds are donated to the Hospice of San Luis Obispo County.

For more detailed information and media inquiries, contact Kristine Larsen or visit

About Eroica: L’Eroica is an international vintage cycling event started by Giancarlo Brocci in 1997 in the village of Gaiole in Chianti, Italy. Mr. Brocci started with a simple desire to celebrate the heroic days of cycling, food and Italian culture as a means to preserve the white gravel roads (the strade bianche) of Tuscany. In 2016, the Eroica events that are true to the original, will be also be held in the United Kingdom, Spain, Japan, South Africa and USA. It will also mark the 20th anniversary of the original event, L’Eroica, held annually in Italy.

About Hospice SLO: Hospice of San Luis Obispo County is a nonprofit 501(c )3, volunteer hospice serving families county-wide since 1977. The organization provides thousands of hours of free services each year including: in-home respite care, emotional and practical support for individuals with a life-limiting illness and their families; individual and family grief counseling, support groups, End of Life Douala services, Pet Peace of Mind program and community response support for schools, businesses and organizations impacted by the death of a relative, friend, co-worker or student.
Eroica California
Kristine Larsen