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FreshDirect Selects Antivia's DecisionPoint™ for Insight Delivery

Leading online fresh food grocer, FreshDirect has selected DecisionPoint™ to deliver interactive dashboards across its organization.

Leeds, United Kingdom, April 07, 2016 --( International software company, Antivia today announced that leading online fresh food grocer, FreshDirect, has selected DecisionPoint™ to deliver interactive dashboards across its organization.

FreshDirect went through a selection process that compared products from several vendors and DecisionPoint™ came out top based on FreshDirect’s selection criteria.

Nitin Chaudhary, Vice President of Technology at FreshDirect said: "We chose DecisionPoint™ because it offers a fast, agile design environment to create and deliver the modern dashboards our business needs. We like the interactivity within the dashboards which should allow our business users to get quick answers to their questions without needing to be trained."

Mark Hudson, CEO, Antivia, commented: "FreshDirect's mission has always been to make great food easy to get. We are looking forward to working with them to make great information easy to get for everyone across their organization."

About FreshDirect

Launched in New York City in 2002, FreshDirect is a leading online fresh food grocer delivering farm-fresh foods and brand-name groceries directly to the doors of customers throughout five Northeastern U.S. states, including New York City and Philadelphia. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce and specialty items through direct relationships with suppliers, growers and farmers around the world, and its in-house team of chefs and bakers produce a wide selection of freshly-made meals, baked goods and more. FreshDirect At The Office delivers the same high-quality food with expanded product offerings and services for corporate clients. In 2015, FreshDirect expanded its portfolio with the launch of FoodKick, mobile-first food business that connects consumers to the freshest, tastiest finds in food, drinks, and lifestyle essentials all delivered within an hour. The company aspires to be a valued corporate partner in all communities in which it serves, and works extensively with dozens of charitable and community partners.

For more information, visit or Follow FreshDirect on Twitter: @freshdirect, Facebook:, Instagram:, and Snapchat: fresh_direct. Follow FoodKick on Twitter: @FoodKick, Facebook:, Instagram:, and Snapchat: @food_kick.

About Antivia

Antivia is a business intelligence (BI) software company that helps organizations realize more value from their data by getting information into the hands of front-line decision-makers. We believe that BI needs to be designed for the people who run the business on a day-to-day basis. This vision is realized through DecisionPoint™. DecisionPoint™ is a fast dashboard creation tool that lets non-programmers turn data into beautiful interactive dashboards that can be shared with anyone on a web browser, tablet or smart phone, giving business people fingertip access to the information they need to make informed decisions.

For more information visit Follow Antivia on Twtitter: @antivia, Facebook:
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Bryan Motteram

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