Kissimmee, FL, April 16, 2016 --(PR.com
)-- Landscaping services are among the countless categories property owners are seeking out online. As a result, one Kissimmee-area landscape company is working to ensure a more prominent showing in web search results. Chris Black Landscaping & Design, a third-generation landscape designer serving Central Florida, has recently rolled out a new website and advertising campaign aimed at boosting its online visibility.
Landscaping companies, like other local service providers, have a great deal to gain by connecting with prospective customers through a vibrant web presence. After looking at billions of sample site visits, the 2016 Global Search Marketing Report from SimilarWeb corroborates this point by singling out search as the chief driving force behind traffic to websites.
In fact, organic and paid search together were shown to be ten times more effective at leading consumers to websites than social media. Although the study focused on desktop traffic for shopping sites, it illustrates the potential of enhanced web exposure to improve search results for local businesses like the landscape contractors such as Chris Black Landscaping & Design.
Prospect Genius is the Internet marketing group behind this new website launch and online marketing campaign. As property owners around Kissimmee run searches relevant to residential or commercial landscaping, they will now be much more likely to encounter results for easy access to the landscape designers at Chris Black Landscaping & Design.
“Anytime a consumer initiates a search for a particular product or service, that presents a golden opportunity for companies in the surrounding region,” says Matt Gallo, a senior Internet marketer at Prospect Genius. “Thanks to the new website and integrated marketing campaign we’ve created for Chris Black Landscaping & Design, this longtime residential and commercial landscaper is much better positioned to benefit from search-driven traffic in Kissimmee and beyond.”
Founded in 1943, Chris Black Landscaping & Design is a professional landscape planner and installation company with more than 70 years of experience. Based in Kissimmee, they offer complete landscaping services for homes and businesses, including land clearing, sprinkler system installation, outdoor kitchens, and more.