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The Growing Place

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The Growing Place Celebrates 80 Years in Business

Naperville, IL, April 16, 2016 --( The Growing Place, nursery and flower farm, is celebrating 80 years in business. With locations in Naperville and Aurora, the family-owned business was started in 1936 as Emma’s Perennials selling field-grown perennials and earning a proud reputation for growing the finest perennials in the Chicagoland area. “Carol and I took over operations in 1973 and in 1976 we changed the name to The Growing Place,” said Rich Massat, co-owner and nephew of Glatzhofer. “The joke this year is that we've been around since heirloom tomatoes were just called tomatoes.”

“We like to think that we've grown up with Naperville and we're proud to be a family-owned, local independent garden center,” added Carol Massat, co-owner of The Growing Place. “We're excited that the next generation, our kids Michael and Becca, are following in our footsteps.”

On April 2, 2016, The Growing Place officially opened for its 80th season. The day was filled with all sorts of celebrations. “This year is a milestone for us and while we are celebrating our past we are also looking to the future,” said Becca Massat. “We're evolving to meet our customers changing lives and interests.” The Growing Place provides customers with a wide selection of plant material, landscape and container garden design, installation and delivery, and educational programs such as tours and talks for adults, children and even groups. Their goal is to help the community succeed in their landscaping goals. “Because sustainability is becoming important to more people, we have focused on simple ways we can conserve,” said Michael Massat. “Around here our mantra has always been right plants in right places. This not only helps our customers have success, it helps the natural world too.”

Personalized service, excellent plant quality and an outstanding warranty are just some of the unique features that have made The Growing Place a success. To celebrate 80 successful years, The Growing Places has many events scheduled this Spring and Summer. To learn more, visit their website at or like them on Facebook (

About The Growing Place Nursery & Flower Farm, Inc.
The Growing Place celebrates its 80th year in 2016. With two locations, one on Plank Road in Naperville and the other on Montgomery Road in Aurora, the family-owned, independent garden center serves customers from local communities. In 1936, Emma and Fritz Glatzhofer opened Emma’s Perennials, specializing in field-grown perennials, at the Naperville location on Plank Road. In 1973, their nephew, Rich Massat, and his wife, Carol, took the reins and expanded the nursery. They changed the name in 1976 to The Growing Place and committed to deliver uncompromising quality, selection and customer care. The Aurora retail garden center and growing facilities opened in 1989. Both locations feature beautiful display gardens, called Learning Gardens, with nearly 1,000 varieties and user-friendly signage to educate and help spark imaginations.
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The Growing Place
Becca Massat

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