Dubai, United Arab Emirates, April 19, 2016 --(PR.com
)-- In Early 2015, Easigrass were contacted by leading Global Brand Consultant, Inspiratus. Inspiratus had won the prestigious contract to organise the Du Football Championship. The initial rounds were being held across the UAE leading up to the finals in The Dubai Mall on March 19th, 2016. Du are one of the largest telecoms providers in the Middle East so this was a very important event for all concerned, especially the turf installers, Easigrass.
Inspriatus tasked Easigrass with installing a football pitch on the ice rink however it needed to be done after the Mall closed at night and before it opened in the morning. The Dubai Mall shuts at 2am and opens at 10am, giving Easigrass 8 hours to install 1,800 square metres of artificial turf. According to Easigrass, a football pitch this size would take on average a week to install.
In order to speed of the installation process Easigrass decided to prefabricate the pitch off site. They hired a car park for 3 days and begun to prepare the turf ready for installation. After 3 solid days working on the pitch the grass was rolled up for the last time before the event.
On the night of the event the Easigrass team arrived at the mall ready to begin the mammoth task of creating a playable pitch, including all line markings, in 8 hours. Luckily, joining their team were technical specialists, Bas Lodewijkx from Holland and Romulo Chaves from Brazil, two of the most experienced artificial grass installers in the world.
One of the biggest tasks Easigrass faced was getting the turf into the mall; they had 15 rolls of 15mm Easi-Sport turf, each roll weighing around 350 KGS, so in total over 5 tonnes of artificial grass.
Once the turf was in place they begun to carefully position it ready to close up the seams. Like a military operation the rolls went down one by one until they had a beautiful green surface, but at this point nothing to show that it was going to be a football pitch. In order to get the grass down quickly they had to invent some clever contraptions to help speed things up and the lines were no exception. "We don't want to give away our trade secrets but these were certainly the fastest lines that have ever gone down on a pitch this size," explained Easigrass Director, Ben Bloomfield.
At 8.35 am, 7 and half hours after starting work they were finished. The sun was up and the mall was getting ready for a busy day. The Easigrass installation team even had time for a quick kick about to test the grass.
The event was a huge success; Inspiratus created a buzz and atmosphere that had never before been felt in The Dubai Mall. Real Madrid football legends Roberto Carlos and Michel Salgado attended the event for the whole afternoon to support and encourage their teams.
A fantastic event organised by Inspiratus and very proud moment for the Easigrass UAE team. If you missed it this year make sure you come along next year.