Blue Horseshoe and Retail Realm Partnership Extend Microsoft Dynamics AX Into Beverage Industry

Blue Horseshoe and Retail Realm Partnership Extend Microsoft Dynamics AX into Beverage Industry

Napa, CA, April 21, 2016 --( Retail Realm and Blue Horseshoe Solutions jointly announce that their software partnership has enabled Blue Horseshoe to extend Microsoft Dynamics AX® in the Beer, Wine & Spirits industry. Last month, the supply chain solution provider secured the enterprise software (ERP) implementation contract with one of Nevada’s largest liquor store chains. A key decision factor was the addition of RR mAX, an integrated solution developed by Retail Realm, a multinational retail-centric software developer and distributor, that maximizes Microsoft Dynamics AX in retail, supermarkets and hospitality.

Recognized internationally for their ERP expertise and strategic management consulting, Blue Horseshoe plans to use RR mAX as leverage to extend and enhance Dynamics AX particularly in food and beverage markets worldwide.

“Retail Realm’s RR mAX solution helps us elegantly solve a few unique challenges we encountered in the retail beverage industry,” said Justin Carter, Microsoft MVP and Solutions Architect for Blue Horseshoe. “For example, with the large, ever-changing number of SKUs in the stores, RR mAX’s advanced item search capabilities will enable the store associates to search by any number of fields to return the appropriate product. This also extends to quickly adding multiple items and quantities with just a few clicks.”

Carter also explained that RR mAX’s extended reporting capabilities will enable store associates to determine what products to move where, which is vital to increasing revenues and moving products off of the shelves.

“Additionally, RR mAX’s enhanced label and shelf printing at the POS register will further empower the store associates to get what they need done quickly and efficiently while reducing the need for back office assistance,” adds Carter.

“Blue Horseshoe has over the years played such a crucial role in the beverages market segment of the retail industry, helping businesses become more efficient and profitable,” said Rachel Smith, Retail Realm’s Director of Sales in North America. “Their core competency in everything beverage related allows retailers in that market space to maximize the Microsoft Dynamics AX solution and fulfill critical business and operational requirements.”

About Retail Realm
Retail Realm is a multinational retail-centric software development and distribution company, specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS), Microsoft Dynamics AX for Retail, “Retail Realm Essentials™ powered by Microsoft Dynamics” (RRE) and Retail Management Hero™ (RMH). The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail. For inquiries, visit or contact

About Blue Horseshoe
Blue Horseshoe is a privately held solution services firm based in Carmel, Indiana. It provides expert management and strategy consulting and integrated supply chain solutions to Fortune 500 and mid-market businesses across the globe. With a specific focus on Microsoft Dynamics AX ERP, Blue Horseshoe provides custom solutions tailored for food & beverage distribution, retail supply chain, CPG distribution and logistics and transportation. Blue Horseshoe was founded in 2001 with office locations in Carmel (IN), Columbus (OH), Denver (CO), Charlotte (NC) and Amsterdam (Netherlands).
Retail Realm
Cori Linder
+44 (0)7979 850483