Rockville, MD, April 22, 2016 --(PR.com
)-- Chesapeake Bay Candle, the home fragrance brand synonymous with stylish design and unique, nature-inspired fragrances from Maryland’s idyllic shoreline, announces the launch of the Chesapeake Bay Mind & Body sub-brand.
Inspired by the ever-evolving wellness lifestyle trend that includes aromatherapy, yoga, organic products, healthy diet and outdoor adventure, the new brand offers an artfully curated collection of home fragrance products inviting you on a fragrance filled journey into wellness for the mind and body.
“With the rise of the new technologies our lives have become super organized,” said Mei Xu, co-owner and CEO of Chesapeake Bay Candle. “But we are not happier. We need to slow down and find time for ourselves. I wanted to design a home fragrance collection that helps people to achieve a state of balance and peace inside, so they can share their joy and energy with others. The Chesapeake Bay Mind & Body brand invites you to pause, to find a moment of stillness and to enjoy the simple pleasure of fragrance.”
Including eight soothing multi-note scents available in a range of popular delivery formats, the line features small, medium and large jar candles (MSRP $4.99 - $14.99), reed diffusers (MSRP $19.99) and pillar candles in three sizes ($6.99 - $14.99).
Clean, minimalistic aesthetics in a serene palette of soft pastel colors have been applied to the frosted glass of the jar candles, the diffusers and pillar candles. The soft colored frosted jar candles allow the light of the flame to shine through when burning. Natural wooden lids add a special touch to the jar candles and diffusers, making these items wonderful gifts. All candles are made from a natural soy wax blend and feature self-trimming wicks and fragrances that are skillfully enhanced with all natural essential oils.
Chesapeake Bay Mind & Body Spring 2016 Collection
Confidence + Freedom
A smooth blend of dark oak moss and sage coupled with marine notes and masculine spices.
Reflection + Clarity
A bright yet soothing blend of calming sage and eucalyptus with flowery cyclamen and sea salt.
Balance + Harmony
A natural elixir of tropical water lily and fresh floral notes blend sweetly with a duo of pear and peach.
Simplicity + Hope
A fresh medley of mint and aromatic fennel swirls together with pleasing honeysuckle and orange.
Strength + Energy
A vivacious and enlivening mix of mandarin verbena and lemon along with floral orange and exotic bergamot.
Awareness + Belief
An earthy combination of reassuring sandalwood and cedar wood with feminine iris and white lily.
Joy + Laughter
A fun and positive infusion of sweet cranberry and fruity plum nectar meets delicate rose and dahlia.
Peace + Tranquility
A relaxing mix of comforting cashmere and white musk coupled with fragrant jasmine and gentle lily of the valley.
The Chesapeake Bay Mind & Body brand will become available through the Chesapeake Bay Candle online boutique on April 15, 2016.
About Chesapeake Bay Candle
Chesapeake Bay Candle is a premium home fragrance brand owned by Pacific Trade International, the integrated global marketer of candles and home fragrance products co-founded by Mei Xu and David Wang. Established in 1994, Chesapeake Bay Candle is synonymous with stylish design and nature-inspired fragrances. Drawing inspiration from Maryland’s idyllic shoreline, Chesapeake Bay Candle has provided scent, style, and ambiance to millions of families around the world for over 20 years. In December 2015 Chesapeake Bay Candle celebrated the opening of its new online brand boutique. Visit us at http://www.chesapeakebaycandle.com and follow us on social media.
Shadini Perera, email@example.com, 240.485.3463
Mareike Finck, firstname.lastname@example.org, 240.485.3492