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Meet LENA, a Better Period

Innovative menstrual cup aims to revolutionize the feminine care market, while helping women and the environment.

New York, NY, April 24, 2016 --( “I wanted my product to be a girl who could personify every woman who wants to have a better period,” says Vili Petrova, Founder of LENA. “Sheʼs relatable and someone you know you can trust,” she adds. What began as a personal desire to find a better menstrual cup for herself and one that she could confidently recommend to friends, has evolved into a passion project that's helping women all over the world to have a better period.

Meet LENA, the latest reusable menstrual cup to hit the feminine health care market. Made and manufactured in California from 100% premium US-sourced and tested medical-grade silicone and dyes, the FDA approved device is designed to be the most comfortable cup available. Offering a perfect combination of user-friendly features and sensation-free experience. Available in two sizes, (small and large) to provide reliable, comfortable protection to menstruating women of all ages, body types and experience levels.

Thousands of women have made the switch to LENA for its commitment to intimate health and the environment. Its unique bell-shape design is ideal for teens and adult women seeking a comfortable and convenient alternative to menstrual pads and tampons. Unlike traditional menstrual care products that use harsh dyes and absorb menstrual blood that can lead to feminine dryness and irritation, LENA sits comfortably in a womanʼs body and collects menstrual flow without disturbing a woman's natural balance. It can also be worn safely and worry-free for up to 12 consecutive hours before having to empty the cup.

LENA is also a healthier option for the environment. Every year 20 billion pads, tampons, applicators and their packaging end up in American landfills. Choosing a reusable product like LENA, will improve womenʼs health while saving the planet from unnecessary waste. With proper care, a single LENA cup will last for several years, saving time and money. All LENA packaging is 100% recycled, FSC (Forestry Stewardship Council) certified, and printed using vegetable inks and conscious methods.

“I want women to see past their inhibitions about trying a cup and just give LENA a try,” explains Petrova. “it will revolutionize your period.” LENA can be purchased in the USA at for $24.97 and through in the UK for £18.99.

About LENA:
LENA cup was created for the active, caring, and modern woman with the aim to empower her to make better choices, for a better quality of life. Founded in 2015, LENA is a FDA certified medical grade device thatʼs revolutionizing womenʼs periods across the globe. Dedicated to spreading awareness on the benefits and impact of using reusable menstrual products by inspiring women to improve their periods while loving and respecting the planet. We believe that all women should have access to an affordable, high quality menstrual cup and are committed to keeping our retail prices low while maintaining the highest quality possible. Learn more at
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