Retail Realm and Mercadotecnia Ideas y Tecnología (MIT) of Mexico Announce New Card Payment Integration to Microsoft Dynamics AX for Retail Solution

New software Integration to payment processor gives Microsoft Dynamics retailers in Mexico access to seamless, fast and secure card payment transaction services.

Napa, CA, April 25, 2016 --( Multinational software developer Retail Realm today unveiled a new Electronic Funds Transfer (EFT) integration for the Microsoft Dynamics AX for Retail platform, partnering with leading transactional gateway in Mexico, Mercadotecnia Ideas y Tecnología (MIT). This partnership and product integration expands Retail Realm’s growing repertoire of payment gateways, processors and territories around the world.

The MIT card payment integration, certified for card present debit/credit card and voucher signature at the point-of-sale, is accessible principally in two formats. Existing users of Dynamics AX 2012 will be able to connect with MIT via Retail Realm’s “RR mAX Pay” solution, which offers EFT among a host of other functions designed to help retailers maximize the full potential of Dynamics AX and extend the solution in retail, grocery and hospitality. In third quarter 2016, the integration will also be available for retailers using Dynamics AX 7.

Additionally, the MIT payment integration is available out-of-the-box to retailers who use “Retail Realm Essentials™ powered by Microsoft Dynamics” (a retail-centric solution based on the AX platform) as their retail management/POS software.

“This collaboration with MIT that integrates their stable and secure card payment platform to Dynamics AX for Retail is a milestone for Retail Realm in Mexico,” said Andrea Vesga, Retail Realm’s Director of Sales for LATAM. “It marks the first such integration we have done for the Mexican market and is fully in keeping with our strategy of providing end-to-end solutions for retailers who use the portfolio of Microsoft retail solutions that we distribute and support. We feel particularly privileged to be working with MIT because they have an important (and growing) share of the Mexican card payment market. MIT also works hand in hand with the most important Banks in Mexico to provide the full range of secure merchant services.”

According to Victor Hugo Martinez Corral, from the Business Development department at MIT, the real benefit of this integration for the retail merchant is that it enables speedier set-up arrangements for card payment transactions. It provides a near plug-and-play Dynamics AX to MIT connector making it possible for most businesses to be able to accept card payments from day one of implementation.

“From a future business growth perspective, MIT is excited at the prospect of obtaining new partners and customers, and moving into new market segments,” said Martinez. “Retail Realm and this integration enable us to do just that.”

For more information on MIT’s full offer visit or contact For details on RR mAX Pay and “Retail Realm Essentials™ powered by Microsoft Dynamics,” visit or contact

About MIT
Founded in 2004, Mercadotecnia Ideas y Tecnología (MIT) is a 100% Mexican owned company that specializes in the development of payment models and solutions to meet market demand for specialist sales transaction and financial processing services. Espousing the highest safety and quality standards, MIT developed a Payment Gateway to connect businesses with the financial networks that process credit and debit card payments under the VISA, MASTERCARD and AMEX brands.

Currently the company serves over 14,500 companies, with a total of 32,000 points of sale, processing more than one million payment transactions per week with availability levels of 99.8%.

About Retail Realm
Retail Realm is a multinational retail-centric software development and distribution company, specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS), Microsoft Dynamics AX for Retail and “Retail Realm Essentials™ powered by Microsoft Dynamics” (RRE), and Retail Management Hero™ (RMH). The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail. Visit or contact

Media contact:
Authumn Wiltshire
Retail Realm
Tel: +44 (0)20 8123 5034
Retail Realm
Authumn Wiltshire
+44 (0)7979 850483