Farmington Hills, MI, May 11, 2016 --(PR.com
)-- Susan Weatherhead has been appointed Director of Business Development at J.R. Thompson and sister company, Competition Graphics. She will combine strategic analysis, marketing and sales to grow the two companies and establish new partnerships, while also pursuing opportunities for the long-term growth of our clients.
With more than 20 years’ experience in public relations, marketing and advertising, Weatherhead brings a wealth of knowledge that will help JRT and CG identify new business opportunities, new markets and new ways to reach existing markets.
“Automotive work is our core,” said Susan Weatherhead, new business development director at JRT and CG. “We’ll utilize that strength and apply it to other businesses so we can diversify, but still grow our current clients. We’ll emphasize our passion for automotive and amplify our great work and understanding of marketing and communications in the ever evolving digital world, and apply it to other categories.”
“Susan will ignite enthusiasm within our companies in a way that attracts new clients,” said Mark Bellissimo, JRT and CG CEO. “In a way, she is our cheerleader, rallying the troops to make positive change. She’s energized to find different ways of doing things that will advance our work and that of our clients. We are thrilled to have her on board.”
In her last position, Weatherhead was the Business Growth Strategist at Alteris Group LLC. She was also Director of Client Engagement at Duffey Petrosky and was Senior Vice President and Group Director of New Business at Campbell Ewald.
Weatherhead has a BA in Business Administration and an Associate Degree in Advertising from Northwood University in Midland. She also majored in Broadcast Journalism at Wayne State University.
She lives in Rochester Hills.
The JRT Agency is a marketing communications firm that’s driven by everyday invention and collaboration. As creative scientists, we co-lab our unique blend of talent and work organically with our clients to provide strategies and solutions for branding, creative messaging development, multimedia production, digital and social media, data management, graphic engineering and experiential marketing. Through words, images and experiences, we’ll help you design your future.
About Competition Graphics
Competition Graphics is a leading supplier of automotive and motorsports graphics and corporate identity, offering in-house design, production and installation of vehicle identity, motorsports graphics, commercial fleet markings, grand format digital printing and dimensional/architectural signage.