Performance Architects’ Kirby Lunger Elected to Second Term on Board of Directors as Chair for the OAUG Endeca SIG

Boston, MA, May 17, 2016 --( Kirby Lunger, Chief Sales and Marketing Officer at Performance Architects, Inc. (, has been elected for a second term to the board of directors as chair for the OAUG Endeca Special Interest Group (SIG), an affiliated group of the Oracle Applications Users Group (OAUG).

The purpose of the OAUG Endeca SIG is to provide information to help enhance knowledge about the Endeca suite of products, including Oracle Commerce (formerly Oracle Endeca Commerce and ATG), Oracle Endeca Information Discovery (OEID), and Oracle E-Business Suite Information Discovery (formerly EBS Extensions for Oracle Endeca).

"I am thrilled to be able to continue my service with the OAUG Endeca SIG board of directors," said Kirby Lunger. “The Performance Architects team is heavily involved in working with business analytics and data discovery initiatives across several industries, and the Endeca SIG provides a great vehicle for learning from what other Endeca customers and partners are experiencing with the products, as well as professional networking and sharing.”

“The OAUG Endeca SIG connects members of the Oracle Applications users community to network with their peers and experts and to exchange knowledge about the Oracle Endeca suite of products,” said OAUG President Dr. Patricia Dues. “This group’s unique focus gives participants valuable insights for accessing and analyzing data to make essential business decisions.”

About Performance Architects, Inc.

Performance Architects, Inc. is a business and technology consulting company that partners with our clients to initiate and sustain significant improvements in enterprise performance. We offer business consulting to help establish and enhance performance management processes either across your organization or within specific functions; technology consulting to make sure that the appropriate data and information are available to make the best decisions to improve performance; and industry expertise to provide the context for what your organization should do to lead within your segment.

Performance Architects is a Platinum level member of Oracle PartnerNetwork (OPN), with Specializations in Oracle BI Foundation (BICS), Oracle Essbase, Oracle Hyperion Planning (PBCS), Oracle Hyperion Financial Management (HFM), Oracle Accelerate for Midsize Companies, Education & Research (Higher Education) and Life Sciences. Our team has worked with Oracle EPM (Hyperion) products since these products were launched, and maintains deep experience with the entire Oracle Business Intelligence (OBI) suite and related data discovery solutions such as Oracle Endeca.

Performance Architects' services in this arena include implementing or augmenting financial applications, reporting and analysis solutions, and underlying technologies both organization-wide or within specific functional areas such as Finance, IT, HR, Sales & Marketing, and Operations. More information about Performance Architects is available at, or follow Performance Architects on Twitter, Facebook, LinkedIn and YouTube.

About the Oracle Applications Users Group (OAUG®)

Founded in 1990, the Oracle Applications Users Group (OAUG) is an independent, global, member-led organization that maximizes customers’ investment in Oracle and partner solutions. The organization serves as an advocate to Oracle for companies worldwide and represents users of Oracle Applications products including Oracle Applications Cloud, Oracle E-Business Suite, Oracle Enterprise Performance Management (including Oracle Hyperion), Oracle’s Primavera Enterprise Project Portfolio Management, Oracle Communications, Oracle Customer Experience Cloud, and others. The OAUG provides its members with education, networking and support via a wide range of activities and forums including conferences, online education, publications, special interest groups and social media. For more information about the OAUG, visit the website at or follow OAUG on LinkedIn (OAUG LinkedIn) or Twitter (OAUG Twitter).

Contact Information
Performance Architects, Inc.
Kirby Lunger