Korea and Thailand: The ASAlaser Strategy to Open New Markets
Whether it is MLS® Laser Therapy or Hilterapia® or Qs Magnetotherapy, the company from Vicenza promotes training as the essential factor to obtain tangible and functional results for the growth of the activities of those choosing its therapy solutions.
ASAlaser staff followed the same policy when approaching the Korean and Thai markets, by organising targeted actions in the main cities of the two countries in order to promote its therapies in the world of physical and rehabilitation medicine. One single goal: to become the therapy reference provider by organising basic theoretical and practical lessons, clinical training and in-depth workshops held by its own staff and by highly qualified local personnel previously trained by the company’s team. Functional to this modus operandi is the participation as speakers in congresses and meetings organised by leading traders’ associations in each country. "In Korea, for example," explains Lucio Zaghetto, the CEO of ASAlaser – through our distributors, in addition to participating in the 32nd edition of KIMES (Korea International Medical & Hospital Equipment Show) in Seoul, we also attended conferences organised by 'The Korean Pain Society', 'The Korean Association of Surgeons', 'The Korean Association of Orthopaedic Surgeons' and 'The Korean Society of Sports Medicine': important occasions to professionally present our therapy solutions." A professional attitude which also opened up the route in Thailand where ASAlaser planned a busy calendar of meetings dedicated to formative training for the doctors and specialists of prestigious local hospitals, workshops on Hilterapia® and MLS® Laser Therapy and meeting with specialists who already constituted points of reference for the company. "A Hilterapia® training session addressed to doctors from the Rehabilitation Centre at the Bangkok Hospital (one of the biggest private hospital facilities in South-East of Asia, already equipped with both ASA laser therapies, editor’s note) and the participation in the seminar 'High Intensity Laser Therapy: The Key Success', organised by our local partner in collaboration with the Bumrungrad International Hospital which has been equipped for some time now with both our therapies: our growth in Thailand has been marked by these recent achievements. Now we have set our sights on further objectives, thanks to the strong bonds with our distributors."
Being able to count on partners who embrace the corporate objective because they understand its value, sanctioned by the efficient results on patients and the economical gratification it provides; communicating the strength of a therapy which is not only supported by research, but also by training sessions which combine basic theory with ample and varied successful case studies; a strongly motivated company staff which fully comprehends the realities and habits of each country: these are the basics of the platform developed by ASAlaser throughout the years in order to approach potential growth markets. "In ASAlaser, internationalisation derives from a series of connections in which formation plays a key role. A web, which has led the company to feel at home with its medical devices and therapy solutions in more than 80 countries. We are chosen – ends Zaghetto – by hospitals, clinics and public and private studios wishing to cure painful pathologies in their patients, knowing they can always count on the company’s continuous updating plan. Today we are looking towards Thailand and Korea with great interest, understanding their great potentialities. Precisely in Seoul, next Autumn, we have planned a celebratory event to mark an important achievement: the hundredth installation of our Hilterapia® device in Korea. An initiative which will count on the participation by famous speakers who will examine the use of Hilterapia® in a number of areas. An important result and an additional incentive to strive towards new goals."
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