New Inclusive Clothing Line Auggie & Elsie Officially Launches

San Jose, CA, May 26, 2016 --( Auggie & Elsie aim to bring awesome and diverse apparel to modern families including queer and genderqueer families.

Auggie & Elsie today announced the launch of one of the first online apparel stores that specifically makes inclusive clothing for the modern family. Founders Jillian and Tara Babbel Mendioro were inspired to create the line after searching for baby clothes that represented their new family - two moms and a baby - and were completely underwhelmed with the clothes that were on the market. Armed with a passion to make great looking apparel that was representational of modern family constructs, the married duo spent the month after their son’s birth crafting and perfecting the first designs. Fast forward four months to the launch of Auggie & Elsie, which includes over 60 designs and a total of eight collections.

“I am so incredibly excited to be producing clothes that not only represent my family, but are Pinterest worthy,” said co-founder, Jillian Babbel Mendioro. “Today, families are made up of so many combinations and we’re thrilled to be serving a market that we are proud to be a part of.”

At launch, is launching with apparel for lesbian and non-bianary parents, and in the coming months, expanding to gay dads, bonus parents, animal apparel and more. Prices range from $21 - $35 and come in a big variety of colors and sizes.

Shop now at

About Auggie & Elsie
Auggie & Elsie makes apparel for the modern family. Whether your family is made up of two moms, two dads or anything else in between, A&E has apparel that reflects the uniqueness of your beautiful family.

Media Contact
Jillian Babbel Mendioro
Auggie & Elsie
Jillian Babbel Mendioro