MAPEI and Chameleon Power Partner to Present Color Science to Coverings Attendees

Novi, MI, June 03, 2016 --( Chameleon color technology, and the new MAPEI color palette, on display at MAPEI booth during industries largest tile and stone event.

MAPEI, the world leader in grout, mortar and adhesive products, partnered with Chameleon Power to promote advanced color technologies at the recent Coverings tradeshow in Chicago. Utilizing Chameleon technology, MAPEI has evolved its grout colors for the tile and stone industry, and the new palette was presented to MAPEI customers at its booth. Phil Kenyon, Chameleon's VP of Color Solutions, presented Chameleon's color science technology at the MAPEI booth throughout the show.

“We helped MAPEI build and launch its new color palette utilizing our Chromalyzer engine and our color knowledge," said Phil Kenyon. "At Coverings, we presented, to MAPEI booth visitors, the science and study behind the changes made and how we conceptualized the new palette that MAPEI presented."

Chameleon's color expertise and corresponding technology is utilized globally across many industries including paint, grout/mortar, textures, fabrics, cosmetics, design, and many more. Estee Lauder, MAPEI, Nike, PPG, Sherwin-Williams, Valspar and many other global manufacturers utilize Chameleon for color help and palette creation.

“We used Chameleon color technology to support our creative team and color lab to develop a new 40-color palette spread across 5 color collections, each infused with a distinct personality," said David Mowery, TSIS Business Manager of MAPEI. "MAPEI is the first tile and stone installation systems manufacturer to use groups of organized grout colors to help customers make the best color choice for their grout."

Chameleon tools and services are deployed as customer-facing solutions and as product development technologies within the manufacturing and design sectors.

"The leading suppliers use Chameleon to stay ahead of their competitors and drive specification of their products," said Dan Dempsey, President and CEO of Chameleon Power, Inc. "MAPEI has taken a cutting edge approach to grout selection, and Chameleon is proud to partner with MAPEI in this process."

Established in 1937, MAPEI Group is a privately owned global corporation headquartered in Milan, Italy, with 71 subsidiaries including 68 plants in 31 countries. The company specializes in manufacturing chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls. In addition, MAPEI is today the world leader in the manufacturing of mortars, grouts, adhesives and complementary products for the installation of all types of floor and wall coverings.

About Chameleon Power:
Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, retailers/e-tailers and consumers.
Chameleon Power
Matt Gomula
(248) 380-9080