Boonton, NJ, June 08, 2016 --(PR.com
)-- The S3 Agency, the award-winning Brand ElevationTM agency headquartered in Boonton, NJ, has launched an awareness campaign for the Newark Museum. Entitled “There’s More at the Museum,” two-part out-of-home executions promoting New Jersey’s largest museum that went live on June 6, 2016. Print, broadcast and online components are set to launch later this year.
The awareness initiative leverages a unique digital billboard strategy: virtually animating the static medium with back-to-back placements in which only a “live area” changes. The perceived movement emulates the activity of online advertising, providing an unexpected extra dimension to passersby. Slide one will showcase a current exhibition at Newark Museum, and the second slide will focus on the brand messaging of the new tagline. The agency has secured strategically located NJ-based digital billboards through the end of the year, allowing for creative to be updated for additional exhibitions — visually showing how there is always “more” at the museum.
For the initial creative executions, the first slide promotes Modern Heroics 75 years of African-American Expressionism at the Newark Museum. A compelling image from the collection and the headline “Urban. Legends.” capture attention. As the billboard transitions to the second slide, the background and Newark Museum logo remain, but the messaging changes to the tagline: “There’s More at the Museum.”
“The campaign simply and powerfully gives us the flexibility we need with an intriguing message to encourage audiences to come explore the Newark Museum,” said Deborah Kasindorf, Deputy Director, Institutional Advancement, at the Newark Museum. “I appreciate the smart, full solution The S3 Agency has provided.”
“The Newark Museum has the 12th largest collection in the country. We keyed in on the ‘more’ messaging because there is literally always something new to see,” said Denise Blasevick, CEO, The S3 Agency. “The more people know about this amazing cultural resource, the more likely they will be to return again and again for ongoing inspiration.”
For more information about the Newark Museum, please visit www.NewarkMuseum.org. For more information about The S3 Agency, please visit www.S3.agency.
About The Newark Museum
The Newark Museum, a not-for-profit museum of art, science and education, receives operating support from the City of Newark, the State of New Jersey, the New Jersey Council on the Arts / Department of State — a partner agency of the National Endowment for the Arts, the New Jersey Cultural Trust, the Prudential Foundation, the Geraldine R. Dodge Foundation, the Victoria Foundation, the Wallace Foundation, the Estate of Gwendolin E. Stableford, and other corporations, foundations and individuals. Funds for acquisitions and activities other than operations are provided by members and other contributors. For general information, call 973-596-6550 or visit www.newarkmuseum.org. The Newark Museum is located at 49 Washington Street in the heart of the Downtown / Arts District of Newark, NJ, between the Rutgers Newark Campus and NJPAC. Only 10 miles west of New York City and easily accessible by NJ Transit and PATH, the Museum is open Wednesdays through Sundays, from noon – 5:00 p.m. Convenient parking is available for a fee.
About The S3 Agency
The S3 Agency is a Brand ElevationTM agency specializing in advertising, public relations, and social media. Founded in 2001 by New Jersey Advertising Hall of Fame inductees Denise Blasevick and Adam Schnitzler, The S3 Agency’s clients include BMW of North America, Tetley Tea, Wyndham Worldwide and the Newark Museum. The S3 Agency is headquartered at 716 Main Street, Boonton, NJ 07005 and can be reached at 973-257-5533. For more information, please visit www.S3.agency or connect on Facebook at facebook.com/theS3agency.