Carlsbad, CA, June 09, 2016 --(PR.com
)-- He may live in California, New York, North Dakota or Nashville. Hipster, silver fox, or rugged could best describe his look. Regardless of his hometown or style, chances are his bathroom cabinets contain more skin care products than ever before as the male grooming market is forecast to hit $26 billion USD by 2020(1). To give guys the highest performance, multi-purpose skin care possible, Skin Authority releases its Men’s Collection.
Nearly two out of four men use a facial cleanser, moisturizer, sunscreen or eye product on a daily basis(2). “Our male clients look for two key benefits from skin care: visible results and simplicity,” says Skin Authority CEO and Co-founder Celeste Hilling. “In most cases, they seldom feel they get both. Skin Authority designed our Men’s Collection to provide quick changes he can see with minimal steps.”
Skin Authority is used by celebrity makeup artists grooming men on the set of “The Late, Late Show” and top athletes to keep their skin fit for promotional endorsements. “Skin Authority’s Clean Skin Care™ formulas are honed to be powerful and man-friendly without the use of added fragrance, dyes, parabens or microbeads,” adds Hilling.
Skin Authority’s signature Clean Skin Care approach offers men a high-performance, natural, active-driven solution. Regardless of if he shaves, has a full beard or likes a little stubble, each product in the four-piece collection delivers multiple results, making a man’s daily routine simple and effective:
· Daily Wash, 3.0 fl. oz. – Clean and firm skin in one antibacterial step. Use from scalp to toe.
· Anti-Aging Shave Serum, 3.0 fl. oz. – Shave ultra close and reduce the look of aging caused by sun and environment in one grooming step. Uniquely formulated to be used on non-shave days as an anti-ager. Simply lather into skin and rinse off.
· Hydrating Sunscreen, SPF 30/Broad Spectrum, 3.0 fl. oz. – Moisturize and protect with SPF 30 sunscreen in one Dry Finish™ application. Leaves skin soft and smooth looking.
· Reviving Eye Brightener, 0.5 fl. oz. – Erase crow’s feet and reduce puffiness in one correcting dab. Eyes appear tighter, more refreshed.
The free mobile app, My Skin Authority, takes away the guesswork in selecting the right product or routine. A live, certified skin coach provides the education and encouragement men need to take charge of their skin routine and personal image, while seeing results quickly. My Skin Authority is free from the Apple App Store or Google play. The Skin Authority Men’s Collection is available today at www.skinauthority.com and luxury spas, hotels/resorts and retailers.
About Skin Authority: Skin Authority was started in sunny Southern California and quickly became a favorite among Hollywood celebrities, makeup artists and professional athletes. Fans love the instant gratification upon application and see lasting changes without the use of parabens, dyes, added fragrances, micro beads, or animal testing. This enthusiasm and passion have taken the Skin Authority brand around the globe, furthering its mission to make great skin care and a healthy skin lifestyle accessible to everyone. Download the My Skin Authority app free from the Apple App Store or Google play, or visit www.skinauthority.com.
Sources: 1. Statista.com, 2. NPD Group