Gurgaon, India, June 24, 2016 --(PR.com
)-- Sportswear is no more a gym-only affair and with the consumer’s new outlook comes the opportunity to mix utility, comfort and personal style into an everyday look. Taking a cue from the year’s hottest trend - Athleisure, Yepme launches stylish Activewear collection SS 2016 called ‘PlayCool’.
Catering to both gym and the post-workout look, the collection is designed with an equal focus given to technical and style aspects. Crafted using technical performance fabrics in both cotton and polyester with special features like wicking, odor control finish and double bio wash, the collection promises to offer maximum comfort to the wearer. The PlayCool activewear for men comprises muscle tees, muscle vests, sports graphic tees, polos, shorts, capris, track pants, tracksuits and joggers. Women collection has camisoles, crop-tops, sports bras, tank tops, tees, sports graphic tees, sporty tops, shorts, skorts, skirts, leggings, jeggings, capris, track pants and tracksuits.
The PlayCool collection is fresh and exciting, one can mix & match the colors, silhouettes, patterns, fabric, and prints to create their own personal style. Striking color-blocking and big bold typography prints clearly stand out. Each style of PlayCool collection, either sport blocking, mesh panel, geometric lines, camouflage or neon zip highlighter adds to one’s personality.
“Yepme caters to a young audience who are looking for fashionable options every day. They want comfort and style even while working out. PlayCool activewear for men from Yepme is offering just that- the perfect blend of comfort, utility matched with the latest styles, which takes people from the gym to work to play, with effortless ease,” said Vivek Gaur, CEO & co-founder, Yepme.
The jeggings for women and tailored track pants for men, are available in super comfortable fabric, making them the season’s must-haves!
Stepping out for a jog followed by a hot cuppa with a friend? Sport printed jeggings with a cool T-back top for that trendy and sporty appeal, and peoples are good to go! Men can get playful with a stylish T-Shirt clubbed with tailored track pants.
So, whether anyone heading to a yoga class, or running a marathon, or it’s just a day at work, Yepme has got the modern-day active enthusiasts covered without burning a hole in their pockets.
Anyone can easily find Yepme’s PlayCool collection by doing online shopping at http://www.yepme.com.
Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men &women between the age group of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.
With a fan following of over 6.7 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.
Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon).