Sandpoint, ID, January 14, 2008 --(PR.com
)-- A new report from Logical Expressions helps business owners get away from the "sale price mentality" and position themselves as experts.
Book author and publishing expert Susan Daffron of Logical Expressions, Inc. wrote the report after repeatedly hearing clients complain about how they "can't compete on price." She points out that small business owners should take price out of the equation by positioning themselves as experts. Daffron says, "People want to hire experts. After all, you wouldn’t hire a plumber to run your electricity would you?"
The report advises business owners to write about what they do as a compelling way to demonstrate their expertise. Although the prospect of writing may be daunting for those who don't consider themselves professional writers, the report says the key is to reuse everything, whether it's a presentation, training class, or even a short article. Readers are given one real example of "content recycling" in action, along with a fictional example. The report includes information on how just one article can easily be transformed into:
1. An online email course that is offered from the business owner's Web site, so potential customers can learn online at their convenience.
2. A "client magnet" that gets information in front of the right customers and increases visitors to the business Web site.
3. A book that instantly increases the author's credibility. Daffron has turned many of her articles into 7 books (with more to come).
4. Six more ideas, along with a subscription to the Publishize newsletter, which offers weekly advice and ideas for creating information products, such as books and Web sites.
"The Nine Lives of Content: How to Turn Just One Idea Into Multiple Products That Promote Your Expertise" is available free from: www.Publishize.com or the Logical Expressions company Web site at: www.logicalexpressions.com