Boston, MA, July 11, 2016 --(PR.com
)-- Openbridge, an innovative data logistics platform, announced an integration with the largest third party ad server, Sizmek, formerly known as MediaMind. With the Openbridge Sizmek Ad IQ integration, analysts will have direct access to rich campaign and ad data. This data will fuel their efforts to understand audiences and discover insights faster without special technical expertise.
“Our Sizmek Ad IQ integration unlocks ad and campaign performance data so marketers can optimize media efficiency and effectiveness,” said Thomas Spicer, CEO and Founder of Openbridge.
The new data bridge delivers ad and placement performance metrics such as impressions, clicks, interactions, dwell, click-through rates, conversions, media costs, and revenue. By making Sizmek data accessible, marketing teams will be able to better understand media performance using their favorite visualization and analytics tools like Tableau, Qlik or Grow.
“With Sizmek Ad IQ integration we are empowering marketers with the data they need to discover deeper insights that support smarter optimization,” continues Spicer. “Our new data bridge delivers data points that are critical to understand media performance that inform the strategies critical to optimizing media spend and creative efforts.”
Visit the Sizmek Ad IQ product page for more information: https://www.openbridge.com/sizmek-ad-iq
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform allows you to connect to reveal data from your marketing efforts from social networks like Facebook, Twitter, YouTube, Instagram as well as web analytics tools (e.g., Omniture, Webtrends, Google Anlaytics), media platforms (e.g., DoubleClick DFA, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.). To learn more information go to http://www.openbridge.com.
Sizmek is an open ad management platform that fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen. For the last 15 years, Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. For more information visit http://www.sizmek.com.