Appliance Repair Business in Hackensack Turns to Organic Web Marketing for Greater Advertising ROI

Oradell, NJ, July 09, 2016 --(PR.com)-- Effective web advertising has become a necessary tool for small businesses vying for the attention of today’s tech-savvy consumers. To perform well online, one Hackensack-area appliance repair company is making itself more visible through a new website and Internet marketing campaign. Northeast Appliance Service, LLC, in partnership with the online marketers at Prospect Genius, recently launched an online advertising campaign to expand their web presence. Ultimately, the goal is to increase the chance of reaching area homeowners who are in need of refrigerator repair, washer repair, or other appliance repair services.

Why are more and more small businesses allocating their ad dollars to organic promotion online? According to a September 2015 report from search marketing specialist BrightLocal, organic and local search deliver the greatest ROI over other online marketing channels. For Northeast Appliance Service, LLC, that means their investment in an SEO-focused web marketing program is money well spent.

Prospect Genius incorporates search engine optimization, directory listings, content creation, and a variety of other strategic marketing methods to give local businesses better visibility in search results. For Northeast Appliance Service, LLC, the objective is to help the home appliance repair company maximize its placement on Google, Yahoo!, Bing, and other leading search engines' results pages. When Hackensack-area homeowners type in terms such as “refrigerator not cooling” or “dishwasher not draining,” these keywords will now be more likely to return Northeast Appliance Service, LLC, in the listed results.

“Consumers love the ease and convenience of using search engines to research local companies,” explains Matt Gallo, a senior web marketer with Prospect Genius. “We’re delighted to help small businesses like Northeast Appliance Service, LLC, leverage organic search results to achieve a strong return on investment.”

Northeast Appliance Service, LLC, provides professional appliance repair expertise to homeowners throughout the Hackensack area. The appliance repair company is licensed and insured and has more than 10 years of experience on the job.