Davie, FL, July 19, 2016 --(PR.com
)-- Coming on the heels of a fantastic year for Baby K’tan, the company finished 2015 with a total overhaul of their website, functioning as both an educational site for parents and educators but also functioning as an e-commerce platform. They have seen an increase in site traffic, pages per session, average session duration and – most importantly – conversion rate. Site traffic has grown by 166% and Baby K'tan has seen a 45% growth in revenue so far, and this is all within the first six months of the redesign.
The new site highlights the brand’s new colors and logos, complimenting a new modern rebrand for the almost 10 year old company.
"We weren't necessarily due for a re-brand but we recognize the importance of creating a seamless user experience for our customers," says Valerie Swift, Vice President of Sales for Baby K'tan. "Providing rich content and easy access to product information online now follows our smart, simple and stylish approach to all things Baby K'tan."
In addition to a smoother user experience, the new site’s added feature is definitely the long-awaited sizing calculator. The company’s flagship product, the Baby K’tan Baby Carrier, is sized to fit like an article of clothing to eliminate the need for any straps, buckles or hardware. With the correct carrier size, it will fit like a personal article of clothing – much like a favorite t-shirt.
The website’s e-commerce platform also made way for a new environmentally conscious program featuring gently used carriers – Baby K’tan Baby Carriers available for sale that are in virtually new condition and have been professionally laundered and meticulously inspected. The Previously Loved carrier program functions to serve the environment as well as parents looking for a price break.
“What we love about the program is that carriers aren’t being wasted,” says Isaac Wernick, CEO and Co-Founder of Baby K’tan, LLC. “It is a very simple way for us to be environmentally friendly. Customers who have purchased Previously Loved carriers say they were waiting for something in their price range. Others use the reduced price for an excuse to own a different style or color for every week of the month.”
Customers and educators can also read and download instructions, view video tutorials for each wearing position, see customer reviews and check out news and events from Baby K’tan.
“Building the new site was no easy task,” says Tali Zipper, Vice President of Marketing for Baby K’tan. “Seeing the response from customers, however, makes every drop of sweat worth it. We know our customers are looking for ways to make their lives easier and we hope ordering their Baby K’tan is as easy as it will be to snuggle with their little ones.”
About Baby K’tan
Baby K'tan, LLC is a Florida-based juvenile products company founded by two families raising children with special needs. Their initial product, the patented ready-to-wear Baby K'tan carrier, won numerous awards for best newborn carrier. Baby K'tan continues to increase their product line with smart, simple and stylish products that assist in baby-parent bonding and make life easier.
The Baby K'tan team proudly devotes a percentage of its proceeds from the sale of all Baby K’tan products to the American Heart Association and the National Down Syndrome Society. The Baby K’tan Baby Carrier and accessories are available online and in retail locations across the US and internationally. Find out more at babyktan.com, call 866-YES-KTAN, or e-mail firstname.lastname@example.org.