Phoenix, AZ, July 20, 2016 --(PR.com
)-- Local phoenix SEO agency, DeSimone Global Marketing (DGM) provides graphic design, web design, marketing and social media services, and has now added SEO and SEM services to their offerings for small businesses.
SEO Services Critical for Success
SEO stands for Search Engine Optimization. Simply put, SEO is how a business appears at the coveted top spot of a search engine results page (SERP). An SEO company, DeSimone Global Marketing provides a multi-channel approach including:
• Website optimization. Everything from a business' website URL, title tags and meta tags to the content on a website contributes to effective SEO and high rankings on SERPs. These are the behind-the-scenes SEO strategies experts use to position a business at the top of a SERP.
• Onsite and offsite content development. Content on a business' website plays a critical role in SEO. First, it's important that content offer value to potential customers. This establishes trust and thought leadership as well as provides sharable content. Second, that content should be designed to result in a conversion to a sale. Finally, that content is perfect for strategic keyword placement. Without keywords, a website cannot be found by a search engine.
• Search Engine Marketing (SEM). SEM is advertising on search engines themselves. These are the ads found at the top and at the side of SERPs.
SEM - A Game Changer
As part of their comprehensive internet marketing offerings, DeSimone Global Marketing has incorporated SEM as an essential part of their SEO services. Sometimes referred to as, "paid search" or "search marketing," SEM utilizes paid advertising to drive traffic to a business' website.
Pay Per Click (PPC) is a common SEM strategy. Businesses only pay if a potential customer clicks on their advertisement. With the meteoric increase in the popularity of mobile search, PPC also can refer to Pay Per Call. In this case, a business only pays when a "click" or tap on a user's mobile device results in a call to the business.
Free Website Evaluations Available:
On being queried, DeSimone Global Marketing Creative Director/Founder, Jody DeSimone, said that a free website evaluation is available for small business. This evaluation reveals how well a website is ranking and what needs to be done to improve overall performance.
As a local SEO company phoenix, DeSimone Global Marketing understands each small business has unique needs and as such, takes a personalized approach to building an effective SEO and marketing strategy. This strategy may involve not only SEO and SEM but also a website redesign, content creation and content management system (CMS), information architecture, email marketing and social media.