Philadelphia, PA, July 22, 2016 --(PR.com
)-- In today’s digital age, many consumers prefer to go online to research local businesses offering products and services they need, rather than relying on print marketing or other media. That’s why it’s vital for small businesses to have active and accessible websites. Atlas Appliance Repairs is the latest company to join the web marketing trend. By working with the Internet marketing specialists at Prospect Genius, Atlas Appliance Repairs is making it more likely that people turning to the web in search of appliance repair pros in and around Philadelphia will encounter the company’s website.
The 2016 Global Search Marketing Report from SimilarWeb singled out search as the chief driving force behind traffic to websites. That means that queries to Google, Yahoo!, Bing, and other search engines are the primary way people seek out information online. In the case of consumer research, maintaining a website that performs well on search engine results pages can make a business more competitive in its industry and its local area. For Atlas Appliance Repairs, that’s where Prospect Genius comes in.
Using a variety of tried-and-true web marketing techniques, such as search engine optimization (SEO) and directory placement, Prospect Genius will work to ensure that Atlas Appliance Repairs’ site is visible and accessible to the people in and around Philadelphia who need to see it. Improving the site’s performance can make it more likely that homeowners in the region who need expert appliance repair will reach out to Atlas Appliance Repairs. Thus, web marketing is a win-win, helping small businesses reach new customers while also ensuring that people get the skilled services they’re seeking.
“Going forward, when local residents search using terms like ‘refrigerator repair,’ ‘oven repair,’ and ‘washing machine repair,’ they should see Atlas Appliance Repairs among the results listed,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Once they click through to learn more about the business, they can make an informed hiring decision.”
Atlas Appliance Repairs has more than 30 years of experience in appliance service. The company offers refrigerator repair, dryer repair, dishwasher repair, and more to Philadelphia-area homeowners.