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Track Down – RFID Creeping Into European Retail Sector

The European RFID industry is growing fast due to the adoption of the technology by various sectors, subsuming retails, pharmaceuticals, and automobiles for maximum security.

Delhi, India, January 18, 2008 --( RFID (Radio Frequency Identification) is now at the forefront of the world security. The technology is getting its share of importance as a possible means for automated identification and data capturing applications all around the world. America, Europe and Asia – all are providing ground for the expansion of the RFID industry. And among these large opportunity fields, Europe has emerged as the biggest profit-churning industry for RFID R&D, according to "European RFID Industry Outlook (2007-2010)", a latest market research report by the leading market research company RNCOS.

The research report has methodically analyzed the European RFID market to find out the reasons filliping the European RFID market. It has also discussed the forces that will determine the future direction of the industry. For instance, the research has evaluated how the strong retail sector of Europe is fuelling the demand of RFID in supply chain, which is expected to be the largest RFID customer, given the fragmented markets of Europe.

According to a Senior Research Analyst at RNCOS, “RFID technology and the benefits it gives are rated high on the business protocol of several European retailers, logistic service providers, and food manufacturers. Big European companies like Tesco, Metro, and Airbus are early adopters of the technology and are spurring growth in the development and applications of the technology.

However, retail is not the only sector in Europe that will witness the astronomical growth in RFID application. There are many other sectors too expected to see a large-scale introduction of RFID. The research has studied these sectors, including pharmaceuticals, automobiles, and mobile phones, to predict their future market.

As government is considered a major driver for the growth of any industry, this factor too has been discussed in detail in the report. The European government, to promote mass scale deployment of RFID, is investments heavily in research and innovation centers.

"European RFID Industry Outlook (2007-2010)", gives details on the fast growing European RFID industry by covering countries like the UK, the Netherlands, Italy, and Germany etc. Each country has been examined comprehensively to identify its growth potential and find out which is the most attractive market in Europe. It also studies the opportunities provided by the industry and what roadblocks are obstructing its growth.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92

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